Ai Vitality – Jack Owoc’s Cognizin-Powered Nootropic Vitality Drink

After creating and pioneering the efficiency vitality drink class with Bang Vitality, {industry} veteran Jack Owoc is again along with his most formidable creation but – Ai Vitality. This modern nootropic vitality drink goals to transcend conventional vitality supplementation by concentrating on a number of neurotransmitter programs for enhanced focus, motivation, and cognitive efficiency.

Ai Vitality: A Radically Completely different Strategy to Vitality Drinks

Jack Owoc launches Ai Vitality with a revolutionary nootropic vitality drink that includes Cognizin® Citicoline that targets dopamine, epinephrine, norepinephrine, and acetylcholine neurotransmitter programs in a sustainability-focused 12oz can design with zero sugar and energy.

On the coronary heart of Ai Vitality’s method is Cognizin® Citicoline from Kyowa Hakko, a premium type of CDP-choline that helps mind vitality utilization and neurotransmitter manufacturing. This patented ingredient units the inspiration for what Owoc calls a “radically totally different” method to vitality drinks – one centered on optimizing 4 crucial neurotransmitters: dopamine, epinephrine, norepinephrine, and acetylcholine.

An Vitality Drink That Makes a Assertion… in True Jack Owoc Model

Past simply elements, Ai Vitality represents a dedication to sustainability with its compact 12-ounce can design, utilizing roughly 25% much less packaging materials in comparison with customary 16-ounce vitality drinks. The method is free from sugar, energy, carbohydrates, synthetic colours, and synthetic flavors – persevering with Owoc’s mission of making more healthy alternate options within the vitality drink house.

It even has a novel taste agent we’ll want to debate, and a few nice dialogue on Jack’s selection of choline.

Moreover, Ai Vitality makes use of some closely AI-driven and impressed advertising methods, together with AI-generated movies of Jack himself on social media. The know-how is stable, however not fairly there but, so it makes for some entertaining content material in its personal proper.

Let’s get into the small print, however first, try PricePlow’s coupon-based costs and join our Ai Vitality information alerts:

Ai Vitality Substances

Every 12-ounce can of Ai Vitality accommodates:

• NeuroSync Proprietary Mix – 700mg

  The NeuroSync mix is proprietary, however realizing that we now have 200mg caffeine per can, we all know that we even have a minimum of 200mg of N-Acetyl L-Tyrosine and Cognizin Citicoline — however mathematically, we will’t have too far more than 200mg.

  Let’s break the mix down:

  • N-Acetyl L-Tyrosine

    N-Acetyl L-Tyrosine (NALT) is an amino acid that serves as a precursor to a number of key neurotransmitters focused by Ai Vitality – particularly dopamine, epinephrine, and norepinephrine.^[1] This amino acid kind crosses the blood-brain barrier, the place it’s transformed to L-DOPA after which to dopamine, which will be additional transformed to norepinephrine and epinephrine.^[2]

    Analysis exhibits that higher-dose tyrosine supplementation can improve cognitive efficiency, notably throughout irritating or demanding conditions which may in any other case deplete these essential neurotransmitters.^[3] The advantages are most pronounced when cognitive calls for are excessive or in periods of psychological fatigue^[4] – precisely the conditions the place many individuals attain for an vitality drink.

    Given the dose, we all know it’s a minimum of 200mg, which places it in a variety that might begin to assist these cognitive advantages, particularly when mixed with the drink’s different nootropic elements. It’s a sensible inclusion that aligns with Owoc’s concentrate on neurotransmitter optimization.

  • CDP-Choline (Cognizin®)

    On the coronary heart of Ai Vitality’s method is Cognizin®, a patented type of citicoline developed and manufactured by Kyowa Hakko. This distinctive compound, protected by 4 U.S. patents^[5-8] (together with the brand new Cognizin patented in 2024), represents the gold customary in cognitive enhancement elements.

    

    Cognizin® Citicoline is dubbed the The Mind Choline not simply because it supplies choline, however as a result of it additionally provides cytidine, which can be wanted for the synthesis of phosphatidylcholine

    Cognizin supplies the mind with two important vitamins: choline and cytidine (which converts to uridine), making it a complete mind well being compound that goes past fundamental choline supplementation.^[9]

    The science behind Cognizin citicoline’s effectiveness lies in its dual-action method to supporting mind perform. When consumed, citicoline breaks down into choline and cytidine, each of which might cross the blood-brain barrier.^[10] As soon as within the mind, these compounds assist the synthesis of phosphatidylcholine and different important phospholipids wanted for wholesome cell membranes.^[10-12]

    Moreover, citicoline serves as a precursor to acetylcholine, a vital neurotransmitter concerned in cognitive processes.^[10] It will possibly additionally assist assist dopamine and norepinephrine ranges.^[10]

    Cognizin citicoline helps mind and cognitive well being^[9,13-17] whereas serving to keep wholesome neurotransmitter ranges.^[10] When taken each day, it additionally helps long-term mind well being.^[11,16] The compound helps phospholipid metabolism within the mind and aids in phosphatidylcholine manufacturing.^[10-12] For psychological vitality, Cognizin® supplies each day assist for mind well being^[11,16] and helps wholesome mind cell signaling, mind DNA synthesis, and restore.^[10,18,19]

    Importantly, Ai Vitality particularly selected Cognizin citicoline over different potential elements. This choice was based mostly on analysis suggesting that citicoline could supply superior outcomes for cognitive enhancement, notably when contemplating long-term mind well being implications.^[20-22] Citicoline maintains a superb security profile whereas delivering complete mind well being advantages.

    

    The inclusion of Cognizin in Ai Vitality’s method demonstrates Jack Owoc’s dedication to utilizing premium, research-backed elements. When mixed with the drink’s different nootropic elements, Cognizin creates a basis for supporting each rapid cognitive efficiency and long-term mind well being.

    Be aware that there’s much more analysis on Cognizin at each the 250mg and 500mg ranges, however this mix, it’s not attainable that we now have that a lot — nevertheless, we do have a minimum of 200mg, so we’re shut! For a deeper dive into the analysis behind this spectacular ingredient, try our complete information “Cognizin® Citicoline: The Mind Choline“.

  • Caffeine – 200mg

    On the core of Ai Vitality’s method is a exactly dosed 200mg of artificial caffeine anhydrous, consciously chosen over “pure” caffeine sources. This choice stems from each environmental and practical issues.

    Caffeine works primarily as an adenosine receptor antagonist, blocking adenosine’s sleep-promoting results whereas concurrently enhancing the discharge of a number of key neurotransmitters.^[23] These embrace dopamine, norepinephrine, and acetylcholine – three of the 4 neurotransmitters particularly focused by Ai Vitality’s method.

    

    The most recent research carried out on Cognizin® Citicoline was revealed in 2021, displaying improved reminiscence in wholesome older adults.^[24]

    The 200mg dose sits within the candy spot for cognitive enhancement, as doses between 150-250mg have been proven to enhance consideration, alertness, and psychological efficiency.^[25] This reasonable dosing technique permits for noticeable advantages whereas minimizing the chance of jitters or nervousness that may happen at greater doses.

    Notably, Owoc opted for artificial caffeine anhydrous over “pure” caffeine extracts, citing environmental issues over rainforest destruction and extreme pesticide use in espresso bean farming. Artificial caffeine provides equivalent advantages with superior consistency and purity.^[26]

    When mixed with L-theanine and the drink’s different nootropic elements, this caffeine supply supplies clear, centered vitality that helps each psychological and bodily efficiency with out overshadowing the method’s different fastidiously chosen elements.

  • L-Theanine

    L-theanine is a novel amino acid discovered primarily in tea leaves that helps promote rest with out sedation.^[27]

    Whereas caffeine supplies stimulation, L-theanine works to “easy out” the consequences by selling alpha mind wave exercise – mind waves related to a state of wakeful rest.^[28] This explains why many individuals report feeling extra “centered” and fewer “jittery” when consuming caffeine and L-theanine collectively in comparison with caffeine alone.

    Analysis has proven that the mixture of L-theanine with caffeine supplies a number of synergistic advantages in comparison with both compound alone, together with:

    

    • Improved response time and numeric working reminiscence^[29]
    • Enhanced consideration and accuracy throughout cognitively demanding duties^[30]
    • Lowered psychological fatigue^[29]

    Moreover, L-theanine seems to assist handle stress and nervousness ranges. Research have discovered that supplementation with L-theanine can cut back each psychological and physiological stress responses.^[31]

    Whereas we don’t know the precise dose of L-theanine in Ai Vitality’s proprietary mix, analysis typically makes use of a 2:1 ratio of L-theanine to caffeine, however we don’t have that right here (and fairly frankly, 400mg could be means an excessive amount of for an vitality drink). Even at extra modest doses, the L-theanine inclusion helps differentiate this method from fundamental vitality drinks by doubtlessly offering a smoother, extra centered vitality expertise.

  • Huperzine A

    Huperzine A is a pure compound extracted from Chinese language membership moss that acts as a potent, selective acetylcholinesterase inhibitor, serving to protect acetylcholine ranges within the mind.^[32] This makes it an ideal complement to Cognizin citicoline, because it helps keep the elevated acetylcholine ranges that Cognizin helps assist.

    When in comparison with different cholinesterase inhibitors, Huperzine A demonstrates superior selectivity for acetylcholinesterase over butyrylcholinesterase, which can contribute to its favorable security profile.^[33]

    

    Past its cholinergic results, analysis exhibits that Huperzine A supplies neuroprotection by means of a number of mechanisms. It helps regulate key neurotransmitter programs, reduces irritation by means of nicotinic acetylcholine receptor activation, and protects towards glutamate-induced toxicity.^[34]

    Whereas we don’t know the precise dose in Ai Vitality’s proprietary mix, Huperzine A is often efficient at very low doses (within the micrograms), making it a strategic addition to assist the drink’s concentrate on optimizing a number of neurotransmitter programs, particularly along with Cognizin’s acetylcholine-supporting properties.

  • Mucuna Pruriens

    Mucuna pruriens, often known as “velvet bean,” is a captivating natural ingredient that accommodates naturally-occurring L-DOPA (levodopa) – the direct precursor to dopamine.^[35] This makes it an ideal match for Ai Vitality’s concentrate on neurotransmitter optimization, notably dopamine manufacturing.

    L-DOPA from Mucuna pruriens can cross each the blood-brain barrier and digestive barrier, the place it’s transformed to dopamine by means of the motion of DOPA decarboxylase.^[36] Analysis means that Mucuna’s pure type of L-DOPA could have benefits over artificial variations, notably with regards to absorption and utilization.^[37]

    

    Past its dopaminergic results, Mucuna has been proven to own highly effective antioxidant properties that will assist defend neurons.^[38] Whereas we don’t know the precise dose in Ai Vitality’s proprietary mix, its inclusion alongside tyrosine creates a multi-pathway method to supporting wholesome dopamine ranges – a key neurotransmitter focused by this method for enhanced motivation, focus, and cognitive efficiency.

    This historic herb’s presence in a contemporary vitality drink formulation showcases Jack Owoc’s dedication to combining conventional knowledge with modern neuroscience for optimum efficiency advantages.

• Pinalia Jarensis Extract?

  You will have observed that the label additionally states Pinalia Jarensis Extract (taste agent) on the label. That is fascinating as a result of pinalia jarensis is the presently accepted identify for an orchid species seen earlier than within the dietary complement {industry}, Eria jarensis.^[39] We will’t make certain of what’s extracted right here, however this plant does have compounds which have been proclaimed to be usually acknowledged as secure as each meals components and flavoring brokers.^[40,41]

The Story Behind Ai Vitality

As with something from Jack Owoc, the story is unbelievable:

• From Bang to Past

  Few names within the beverage {industry} carry as a lot weight as Jack Owoc. Because the founding father of VPX Sports activities and creator of Bang Vitality, Owoc essentially remodeled the vitality drink panorama by pioneering the “efficiency vitality” class – a section that may go on to generate billions in gross sales and reshape client expectations of what an vitality drink could possibly be.

  

  See PricePlow’s ISSN 2024 Convention Recap, Powered by Cognizin® Citicoline

  Beneath Owoc’s management, Bang Vitality achieved outstanding success by specializing in modern formulations and artistic advertising. The model’s dedication to sugar-free, carbohydrate-free vitality supplementation resonated strongly with health-conscious customers, serving to set up a brand new paradigm within the beverage {industry}. Jack was early to dietary supplements with VPX Sports activities, he was early to Vitality Drinks with Bang, and he dominated each landscapes for a substantial amount of time.

  Now, with Ai Vitality, Owoc is leveraging over three many years of complement {industry} expertise to create what he considers his “most good innovation ever”. This new enterprise represents extra than simply one other vitality drink launch – it’s the end result of in depth analysis and growth, together with insights from Owoc’s personal e book containing over 1,100 scientific references on specialised elements and their synergistic results.

  Whereas Bang Vitality’s chapter has closed, following disputes with Monster Vitality earlier this decade, Ai Vitality demonstrates Owoc’s resilience and continued dedication to innovation. The brand new model maintains sure foundational ideas that made Bang profitable – like zero sugar and 0 energy – whereas introducing completely new ideas round neurotransmitter optimization and environmental sustainability.

  “Every little thing about Ai Vitality is vastly totally different from Bang”, explains Owoc, who has centered on creating a completely new class of vitality drinks that emphasizes cognitive enhancement alongside bodily vitality. This method, mixed with the model’s eco-conscious packaging choices, alerts a mature evolution in Owoc’s beverage {industry} journey.

• Innovation Meets Sustainability

  

  Danielle Citrolo of Kyowa Hakko USA joins PricePlow Podcast Episode #153 and discusses groundbreaking new gene analysis on Cognizin Citicoline and its potential for supporting mind well being and cognitive perform.

  Whereas many vitality drink firms focus solely on what’s inside the can, Ai Vitality takes a holistic method that features environmental accountability. By choosing a 12-ounce can as a substitute of the industry-standard 16 ounces, Ai Vitality reduces packaging materials utilization by roughly 25% – a major step towards minimizing environmental impression in a class recognized for extra.

  The choice to make use of aluminum cans relatively than plastic containers additional demonstrates this dedication to sustainability. Aluminum is infinitely recyclable, not like plastic which might take lots of of years to decompose. Moreover, Owoc has taken a robust stance towards “pure” caffeine sources, citing their contribution to rainforest destruction and extreme pesticide use, opting as a substitute for pure artificial caffeine in Ai Vitality.

• A New Class of Vitality

  Shifting past conventional vitality drink formulation, Ai Vitality represents what Owoc calls the “nootropic vitality” class – one which focuses on optimizing 4 key neurotransmitters:

  1. Dopamine
  2. Epinephrine
  3. Norepinephrine
  4. Acetylcholine
  

  Pictures courtesy Kyowa Hakko, the sponsor of this text

  As detailed within the ingredient breakdown above, this multi-faceted method combines premium elements like Kyowa Hakko’s Cognizin® Citicoline with supporting compounds that work in live performance to reinforce each psychological and bodily efficiency.

  Reasonably than merely offering stimulation, this complete method goals to assist sustained vitality, enhanced focus, and improved temper. The inclusion of Cognizin®, which helps mind bioenergetics and neurotransmitter manufacturing, exemplifies Ai Vitality’s dedication to delivering advantages that stretch past the rapid vitality enhance usually related to the class.

  This strategic positioning – combining cognitive enhancement, bodily vitality, and environmental consciousness – units Ai Vitality aside in an more and more crowded market. And that’s with out even speaking about their wild advertising campaigns!

  As customers develop into extra educated about each ingredient high quality and environmental impression, Ai Vitality seems well-positioned to fulfill these evolving calls for.

Flavors Out there

Conclusion: The Way forward for Nootropic Vitality?

Kyowa Hakko USA earns 4th patent for Cognizin Citicoline, additional validating visible consideration & cognitive efficiency advantages. New IP covers strategies for enhancing consideration, motor perform & processing pace.

The launch of Ai Vitality marks an thrilling evolution within the vitality drink market. By combining Kyowa Hakko’s patented Cognizin® Citicoline – which lately secured its fourth U.S. patent, additional establishing it because the gold customary in cognitive enhancement elements – with a exactly chosen stack of nootropic compounds, Ai Vitality delivers on Jack Owoc’s imaginative and prescient for a extra refined vitality drink expertise.

The method demonstrates clear intentionality in each facet. From the cautious collection of premium elements to the environmentally aware packaging decisions, Ai Vitality displays worthwhile classes discovered from many years of {industry} expertise. By specializing in neurotransmitter optimization whereas avoiding sure elements, Owoc exhibits a mature understanding of each client wants and environmental accountability.

Because the vitality drink market continues to evolve, merchandise that may ship each rapid advantages and long-term worth will probably cleared the path. Ai Vitality’s emphasis on cognitive enhancement, sustainable packaging, and confirmed elements like Cognizin Citicoline positions it effectively for this future. Whereas it’s nonetheless early days for this new enterprise, the thorough method to each formulation and execution means that Ai Vitality might certainly symbolize the subsequent chapter in vitality drink innovation.

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