Style Check and Vitamin Inside

Ghost Hydration RTD has a contemporary new look! Try the up to date bottle designs and new flavors – similar nice hydration system inside.

Whereas in Las Vegas for SupplySide West 2023, we spoke with Dan Lourenço from GHOST on Episode #116 of the PricePlow Podcast. The dialog was concerned, however the huge information to come back out of it was the upcoming launch of the GHOST Hydration Drink!

Ghost Hydration RTD: As First Seen and Tasted on PricePlow!

Ghost Hydration RTD is a ready-to-drink model of the favored Ghost Hydration complement. Shortly after the above podcast, Dan posted the next picture to Twitter:

This text covers the backstory and diet information panel of the product. First, see PricePlow’s costs and availability, and join our Ghost information alerts:

Our Ghost Hydration RTD Preliminary Taste Evaluate

There are some main variations between this system and their powdered Ghost Hydration system. Let’s check out what’s new within the Hydration RTD.

Ghost Hydration RTD Vitamin Details

Whole Electrolytes – 996 mg

• Potassium – 700 mg (15% DV)
• Magnesium – 126 mg (30% DV)
• Chloride – 70 mg (4% DV)
• Calcium – 60 mg (4% DV)
• Sodium – 40 mg (2% DV)

Ghost Hydration RTD Added Energetic Substances

• Aquamin Soluble (Seaweed-derived calcium citrate malate) – 500 mg

  Aquamin Soluble comprises marine-based calcium and different hint minerals that present extra help for replenishing electrolytes depleted throughout train. That is barely totally different from the Aquamin we’ve seen of their powdered formulation, however more than likely for stability within the new liquid type. Prospects ought to count on the identical nice advantages.

• Magnesium – 126 mg (30% DV)

  One of the distinctive issues about GHOST Hydration RTD is that it comes with a giant serving of magnesium. With a formidable 30% of the magnesium each day worth per serving, it’s secure to say that magnesium is the main target of the GHOST Hydration RTD system, which is one thing we don’t often see in hydration merchandise.

  Why is GHOST specializing in magnesium in Hydration RTD?

  Hydration formulation are usually formulated with heavy bodily exertion in thoughts – actions that make you sweat. This implies they often include a wholesome quantity of sodium, since sodium is probably the most considerable electrolyte in sweat.

  Nevertheless, the business method to electrolyte formulation is altering, since most People get loads of sodium already. In reality, because the median U.S. sodium consumption is roughly 3,200 mg,^[2] the typical American might lose a number of hundred milligrams of sodium in a day’s sweat and nonetheless be over the minimal internet sodium consumption required for good well being.

  

  Nevertheless, most People don’t get sufficient magnesium (or potassium, which we’ll talk about subsequent). In reality, an estimated 79% of People are magnesium poor.^[3] Because of this in the case of magnesium, not like sodium, any additional lack of the mineral via sweat is more likely to have important damaging results on well being.

  So what does magnesium do? Nicely, in a phrase, all the pieces. A mountain of peer-reviewed literature has proven that correcting even slight magnesium deficiencies can considerably enhance:

  Blood stress^[4-7]
  HbA1c and blood glucose^[4,8,9]
  Insulin manufacturing^[4,8,10]
  Insulin sensitivity^[4,8,9,11]
  Kind 2 diabetes danger^[12-14]
  Bone mineral density^[15]
  PMS signs^[16-19]
  Lactic acid disposal^[20]
  Muscle positive factors^[21]
  C-reactive protein degree and results^[21,22]
  Systemic irritation^[21-23]
  Train-induced muscle injury^[24]
  Migraine signs and frequency^[25-27]

  Put merely, magnesium is as near a panacea for well being as you get within the complement enterprise, so it’s fairly superior to see such a healthy dose supplied in a single serving of GHOST Hydration RTD.

• Potassium – 700 mg (15% DV)

  Like magnesium, potassium is a serious shortfall nutrient within the American eating regimen. Most of us aren’t getting almost sufficient potassium.^[28]

  

  Potassium performs an indispensable position in cardiovascular well being,^[28] largely as a result of it antagonizes sodium. Since sodium can improve blood stress, potassium’s capability to steadiness sodium helps deliver blood stress down. In reality, proof is mounting that an individual’s potassium-to-sodium ratio is definitely extra necessary for cardiovascular well being than absolute sodium consumption.^[29,30]

  Potassium is a potent set off for vasodilation,^[31-33] a mechanism by which blood vessels broaden in diameter, inflicting a drop in blood stress and coronary heart fee. In reality, the vasodilatory impact of potassium is a large consider its capability to normalize blood stress.^[34-38]

  Larger potassium consumption may assist your physique retain calcium, one other electrolyte mineral. This could enhance hydration and bone mineralization.^[31,39]
  We love seeing a 700 mg dose in GHOST Hydration RTD – this isn’t solely approach past what the business usually affords, however can also be, because of the challenges of flavoring potassium, about as a lot potassium as you’ll be able to realistically put in a single serving.

• Senactiv (Panax notoginseng (root) and Rosa roxburghii (fruit)) extracts – 50 mg

  Senactiv has been a favourite ingredient for Ghost even when it was previously often known as ActiGin. This ingredient has been utilized in different merchandise together with the prior Legend V2 pre-workout, present Measurement V2 muscle-builder, and their Hydration powder. Senactiv is GRAS-approved (usually acknowledged as secure) and an Knowledgeable Ingredient (previously often known as Knowledgeable Alternative / Knowledgeable for Sport) that are each necessary as Ghost is promoting this as a “meals” fairly than a dietary complement.

No taurine

Dan Lourenço of Ghost Way of life returns to the PricePlow Podcast for his fifth installment in Episode #116, going over the meteoric rise of Ghost Power and what’s coming in 2024

An enormous assertion Dan wished to make is that Ghost Hydration RTD has no taurine. That is sadly because of a regulatory cause: it’s not de-facto GRAS-approved (usually acknowledged as secure) in meals at a clinically important dose.

This is a vital distinction as a result of Ghost Hydration RTD is bought as a “meals” product with a diet information panel (versus a dietary complement with a complement information panel) due to the slotting they need in grocery shops – it ought to be with the meals/drinks, not dietary supplements.

We’re undecided of what that most authorized dose is, however it’s not close to the gram that we’d like. So fairly than educate individuals on the rules of why it’s “underdosed”, they’re forgoing the ingredient fully.

Added Nutritional vitamins and Minerals

• Vitamin B6 (as pyridoxine HCl) – 1.7 mg (100% DV)
• Vitamin B12 (as cyanocobalamin) – 2.4 mcg (100% DV)
• Vitamin C (as ascorbic acid) – 90 mg (100% DV)

A prime contender approaches a brand new problem in an aggressive marketspace

It’s no secret that Ghost is competing towards established manufacturers like Gatorade and BODYARMOR. They’re additionally becoming a member of different recently-popular manufacturers which have launched their very own RTD types of electrolyte and hydration formulation.

A Hydration RTD to instantly tackle PRIME?!

The massive story right here is the high-potassium, low-sodium, and low-carb system, which appears to be like to be a direct assault on the present market chief, PRIME. Between the business powerhouse led by Dan and Ryan, and the social media masterminds in Logan Paul and KSI, we should always count on to see Ghost and PRIME rivaling it out as mainstream rivals as this class house grows.

Whereas PRIME has the foothold, particularly amongst the youthful demographic, GHOST has extra compelling energetic components and taste collaborations, so it’ll be attention-grabbing to see how this performs out.

Signature authenticity

Ghost has launched Hydration RTD with the primary genuine collaboration on this product class. That is very on model for them as pioneers within the dietary complement business for utilizing common and recognizable manufacturers as a part of their taste and product launches.

Each of the introduced Bitter Patch Children flavors may also be discovered of their single-serve packets (see our article titled “Ghost Hydration Now in Bitter Patch Children Stick Packs”) which provides prospects choices for the way they’ll take their electrolytes.

Holding it actual

The Hydration RTD is sugar-free, stimulant-free, and gluten-free. Like Ghost Power, Hydration RTD doesn’t have any synthetic colours and is vegan-friendly, which is a giant market Dan has talked about for holding product accessibility open.

Safe your bottle

Ghost Hydration RTD has formally hit the cabinets at grocers and comfort shops corresponding to 7-Eleven, Meijer, Publix, and extra as of January 29, 2024.

Watch Dan discuss it and style it

Right here’s the related clip from the podcast with the tasting and dialogue:

Nicely, for these studying, that is additionally a enterprise alternative – maybe somebody can get a taurine ingredient self-GRAS accredited at a 1-2 gram dose and promote that. Solely, it could be powerful to get that funding again, since manufacturers may use generic taurine anyway.

In the meantime, different rivals are simply utilizing bigger taurine doses of their dietary meals dietary supplements, however Ghost is just too huge of a goal to take that danger.

Join PricePlow’s Ghost Hydration Alerts!

Join alerts on our Ghost information web page so that you don’t miss any information!

Ghost Hydration RTD is lastly right here, and we’re excited to see the way it does out there. By popping out of the gate with a strong collaboration and a very good ingredient profile, we count on it’s going to do numbers.

We love RTDs, and it looks as if the right format for a hydration system – prepare to stay hydrated on the go!