

NNB Vitamin brings SweetVantage + Allulose packets to IFT FIRST 2025 (Sales space S1750). Pure sweetness 2.5x stronger than stevia WITHOUT the bitter aftertaste.
The pure sweetener panorama is about to shift dramatically. At IFT FIRST 2025 (July 13-16 in Chicago), NNB Vitamin will probably be showcasing their newest breakthrough in Sales space S1750: SweetVantage + Allulose packets that lastly clear up stevia’s bitterness downside whereas delivering unprecedented sweetness efficiency.
In the event you’ve been fighting stevia’s bitter aftertaste or searching for a really pure sugar alternative that truly tastes clear, that is your probability to expertise the distinction firsthand. NNB has cracked the code on pure sweetening after three years and $2.5 million in analysis, and so they’re able to show it.
Examine them out at IFT First, or maintain studying under. Earlier than heading in, make certain to join our NNB Vitamin and SweetVantage information alerts:
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The SweetVantage Revolution: Past Conventional Stevia
Conventional stevia extracts have at all times introduced formulators with a basic problem: the extra you utilize, the extra bitter it will get. This limitation has pressured numerous manufacturers to both settle for inferior style profiles or resort to synthetic sweeteners for client acceptance. SweetVantage modified that equation completely.
As detailed in our complete SweetVantage evaluation, NNB Vitamin’s proprietary mix of steviol glycosides targets a number of areas of the palate concurrently. Not like conventional stevia extracts that focus totally on sweetness depth, SweetVantage delivers a extra full taste profile with larger umami elements, higher steadiness, and most significantly, dramatically diminished astringency and bitterness.
The outcome? A pure sweetener that truly will get higher as you utilize extra of it, not worse.
The New Frontier: SweetVantage + Allulose Packets
At IFT FIRST 2025 (Sales space S1750), NNB will probably be demonstrating their newest pure sweetening innovation: SweetVantage + Allulose mixture packets that symbolize the subsequent evolution in pure sweetening expertise. These aren’t simply pattern packets – they seem to be a glimpse into the way forward for how pure sweeteners ought to carry out.
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The Magic Formulation: 120mg SweetVantage + 880mg Allulose
The breakthrough formulation combines 120mg of SweetVantage with 880mg of allulose, creating what NNB describes as “subsequent degree sweetness” with 2.5x the efficiency of a standard stevia packet. However the true innovation is not nearly energy — it is about delivering sugar-like performance with not one of the metabolic penalties.
Why this mixture works:
- Enhanced sweetness profile: The allulose rounds out SweetVantage’s already balanced style, creating an much more sugar-like expertise
- Purposeful advantages: Not like pure high-intensity sweeteners, this mix offers the mouthfeel and texture that formulators want
- Metabolic benefits: Allulose brings its personal blood sugar administration advantages to the desk (described under)
- Clear labeling: Each elements will be listed as pure components
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Different Formulation: SweetVantage + Tapioca
For functions the place allulose is not appropriate, NNB additionally developed a 120mg SweetVantage + 880mg tapioca variant that delivers 1.5x the energy of conventional stevia packets whereas nonetheless drastically lowering the attribute bitterness that limits stevia’s functions.
The Science Behind Allulose: Extra Than Simply Sweetness
Whereas allulose contributes to the sweetness profile, its inclusion brings extra purposeful advantages that make this mixture really progressive. Analysis has constantly demonstrated allulose’s distinctive properties that complement SweetVantage completely:
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Metabolic Advantages With out the Energy
Allulose is a uncommon sugar that exists naturally in small portions in meals like maple syrup and raisins.[1] What makes it particular for sweetener functions is its extraordinarily low caloric worth (<0.4 kcal/g) in comparison with common sugar (4 kcal/g), whereas nonetheless offering a lot of sugar’s purposeful properties.
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Blood Sugar Administration Help
Analysis reveals that larger doses of allulose may help attenuate postprandial blood glucose ranges in wholesome people.[1] A scientific evaluation and meta-analysis discovered that each 5g and 10g doses of allulose considerably diminished the world below the curve for postprandial blood glucose in comparison with management teams.
NNB Vitamin revolutionizes pure sweeteners with SweetVantage. A 3-year, $2.5M venture delivers clean-tasting stevia that covers your entire palate. Excellent for drinks and powders.
Whereas this dose is not within the SweetVantage packets the purpose is that it is a sweetener that truly lightens the glycemic load a bit – a whole 180 from sugar!
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Purposeful Properties for Formulators
Past its metabolic advantages, allulose offers:
- Enhanced mouthfeel: Delivers the physique and texture typically lacking from high-intensity sweeteners
- Warmth stability: Maintains sweetness profile by means of processing
- Browning functionality: Can caramelize like sugar in baking functions
- Moisture retention: Helps preserve product texture and shelf life
Why This Issues for Meals and Beverage Innovation
The SweetVantage + Allulose mixture addresses a number of essential challenges which have restricted pure sweetener adoption:
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The Bitterness Barrier
Conventional stevia’s bitterness has been the first impediment to widespread adoption. Client analysis constantly reveals that whereas folks favor the idea of pure sweeteners, they select sucralose-sweetened drinks for style.[2] SweetVantage + Allulose eliminates this compromise.
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Formulation Flexibility
The two.5x efficiency means formulators can obtain desired sweetness ranges with smaller quantities, leaving extra room for purposeful components whereas sustaining clear style profiles. That is particularly worthwhile for:
- BCAA and electrolyte formulation that want excessive sweetness depth
- Protein drinks the place masking is essential
- Prepared-to-drink functions requiring shelf stability
- Powder formulations the place each gram of area issues
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Price-Effectiveness
Regardless of its premium efficiency, the SweetVantage + Allulose mixture affords compelling economics in comparison with different high-purity stevia extracts, particularly when factoring within the diminished want for masking brokers and taste enhancers.
NNB Vitamin: Main the Ingredient Innovation Revolution
This breakthrough represents the newest innovation from NNB Vitamin, the corporate that is been quietly revolutionizing the complement business with novel, science-backed components. As we explored in our evaluation of how educated shoppers are remodeling retail complement cabinets, NNB’s components have change into the gold normal for premium formulations throughout main retail chains.
From MitoBurn L-BAIBA and CaloriBurn GP grains of paradise in fats burners to GlucoVantage dihydroberberine in glucose assist merchandise, NNB has constantly delivered components that truly work at scientific doses. SweetVantage + Allulose continues this custom by fixing one of many business’s most persistent challenges.
The NNB Distinction
NNB’s dedication to creating full options has leveled your entire dietary complement business up this previous decade. As detailed in The NNB Vitamin Story, the corporate operates what they name “Ingredient Metropolis” — a versatile manufacturing platform that permits fast growth and scaling of progressive components.
This infrastructure benefit is what allowed them to speculate $2.5 million and three years into perfecting SweetVantage, then rapidly develop the allulose mixture packets for market testing.
Expertise the Distinction at IFT FIRST 2025
Phrases can solely convey a lot about style innovation. The actual take a look at is within the tasting, which is precisely what NNB Vitamin is ready to display at Sales space S1750 throughout IFT FIRST 2025.


The PricePlow staff examined NNB Vitamin’s SweetVantage pure sweetener in espresso, waffles, and yogurt. This steviol glycoside expertise delivers clear sweetness with out the bitter aftertaste of conventional stevia.
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What to Count on on the Sales space
- Stay style testing of SweetVantage + Allulose packets in comparison with conventional stevia
- Technical discussions about formulation functions and dosing methods
- Samples to your personal testing and growth work
- Formulation steering from NNB’s technical staff
- Price evaluation and provide chain data
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Excellent Timing for Innovation
IFT FIRST represents the best venue for this launch, bringing collectively meals scientists, product builders, and ingredient patrons who perceive the technical challenges SweetVantage + Allulose solves. As we famous in our staff’s critiques of SweetVantage, the distinction is instantly obvious even to informal customers – think about what it means for skilled formulators.
Functions Throughout the Meals and Beverage Spectrum
The flexibility of SweetVantage + Allulose extends far past conventional complement functions:
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Beverage Functions
- RTD purposeful drinks requiring clear style profiles
- Sports activities drinks the place sweetness depth issues
- Espresso and tea merchandise the place bitterness elimination is essential
- Protein drinks needing efficient taste masking
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Meals Functions
- Baked items leveraging allulose’s browning capabilities
- Confectionery requiring sugar-like performance
- Dairy options the place clear style is paramount
- Breakfast cereals and bars needing shelf stability
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Complement Functions
- Pre-workout powders requiring excessive sweetness depth
- Meal alternative merchandise the place style drives compliance
- Electrolyte formulation competing towards sugar-sweetened options
- Protein powders the place aftertaste points kill repeat purchases
The Way forward for Pure Sweetening Begins Right here
The introduction of SweetVantage + Allulose packets brings extra than simply one other sweetener choice… it alerts the start of a greater period the place pure doesn’t suggest compromising on efficiency. For too lengthy, formulators have been pressured to decide on between pure credentials and client acceptance. This mixture lastly eliminates that alternative.
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Market Implications
Shawn Wells and Dustin Elliott of NNB Vitamin be part of the PricePlow Podcast for Episode #152 to debate progressive components that seize ongoing traits like GLP-1 and MPS. We additionally get into Dustin’s journey to China, NNB’s participation in XPO NRG with MitoPrime, and Shawn’s psychedelic experiences and his post-trip complement stack.
Client demand for pure sweeteners continues rising, however style stays the last word driver of buy choices. Merchandise that may ship each pure positioning and superior style expertise will seize disproportionate market share. SweetVantage + Allulose offers precisely that aggressive benefit.
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Innovation Pipeline
As mentioned in Episode #152 of the PricePlow Podcast with Shawn Wells and Dustin Elliott, NNB Vitamin’s innovation pipeline extends far past sweeteners. The identical scientific rigor and manufacturing excellence that created SweetVantage is being utilized to cognitive enhancement, metabolic assist, and efficiency diet.
Do not Miss This Alternative
IFT FIRST 2025 affords a novel alternative to expertise the way forward for pure sweetening firsthand. Whether or not you are creating the subsequent breakthrough beverage, reformulating current merchandise for higher style, or exploring new market alternatives, the SweetVantage + Allulose mixture might be the lacking piece of your innovation puzzle.
Go to NNB Vitamin at Sales space S1750 throughout IFT FIRST (July 13-16, 2025) to:
- Style the distinction for your self
- Focus on your particular formulation challenges
- Safe samples for growth work
- Find out about technical assist and provide choices
The complement business has already embraced NNB’s improvements – now it is time for the broader meals and beverage business to expertise what’s potential when science meets style.
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