In Episode #167 of the PricePlow Podcast, Mike and Ben welcome Laura Katz, founder and CEO of Helaina, for an in-depth exploration of human-identical lactoferrin expertise and the revolutionary effera™ ingredient. This fascinating dialog traces Laura’s journey from discovering the black marketplace for breast milk to growing precision fermentation expertise that creates bioactive proteins an identical to these present in human milk.
Laura, a meals scientist by coaching, shares the surprising inspiration behind Helaina – a 2015 podcast about folks buying breast milk from strangers on the web. This revelation led her to acknowledge that bodybuilders, athletes, most cancers sufferers, and oldsters had been all searching for the identical factor: entry to the bioactive proteins discovered completely in human milk. Slightly than accepting this harmful black market resolution, Laura got down to replicate these elements utilizing precision fermentation expertise.
Six years later, Helaina has launched effera™, the world’s first commercially obtainable human-identical lactoferrin ingredient produced by means of yeast fermentation. In contrast to bovine lactoferrin extracted from cow’s milk, effera™ is acknowledged by the human physique as “self,” demonstrating superior bioavailability, diminished immunogenicity, and enhanced efficacy throughout a number of well being purposes from girls’s well being to athletic efficiency.
The dialogue reveals compelling medical knowledge exhibiting that members taking bovine lactoferrin developed antibodies towards the protein, whereas these taking effera™ confirmed no immune response – a essential discovering that validates the “human proteins for people” speculation. Mike additionally shares his private expertise utilizing lactoferrin to assist handle dangerously excessive ferritin ranges, offering real-world context for the ingredient’s iron-regulating capabilities.
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0:00 – Introduction: Assembly the Founder Who’s Replicating Human Milk
Mike and Ben welcome Laura Katz, founder and CEO of Helaina, to debate the groundbreaking effera™ ingredient and the expertise behind human-identical bioactive proteins. Laura introduces her background as a meals scientist whose ardour has at all times centered on creating progressive meals merchandise, setting the stage for understanding how she approached the problem of replicating elements present in human milk.
The dialog instantly establishes the distinctive positioning of Helaina’s expertise – this isn’t simply one other complement ingredient, however reasonably a paradigm shift towards producing human bioactive proteins that the physique acknowledges as native reasonably than overseas. Laura emphasizes that effera™ represents just the start of what’s doable with their precision fermentation platform.
3:00 – The Black Market Discovery That Began Every part
Laura reveals the stunning origin story of Helaina, starting with a 2015 subway journey in New York Metropolis the place she heard a podcast in regards to the black marketplace for breast milk. This wasn’t simply dad and mom searching for milk for his or her infants – bodybuilders, athletes, most cancers sufferers, and well being fans had been all buying breast milk from strangers on-line, searching for entry to bioactive proteins they couldn’t discover anyplace else.
As a meals scientist, Laura acknowledged that breast milk represents “the world’s most good meals,” refined over hundreds of years of evolution. The proteins present in human milk – particularly lactoferrin – play essential roles in constructing immune perform, supporting cognition, and sustaining intestine well being from delivery all through life. These bioactive proteins are produced not simply in breast milk, however all through the human physique in saliva, tears, sweat, and mind tissue.
Laura’s breakthrough perception was realizing that current precision fermentation expertise, already used for producing insulin and different essential molecules, might be utilized to copy these human bioactive proteins safely and at scale. This led to the founding of Helaina in 2019, beginning actually at her kitchen desk within the Decrease East Facet.
5:45 – Constructing a Biotech Firm in 2019/2020 By way of Chilly Emails

Helaina’s effera™ is revolutionizing dietary supplements with the primary human-equivalent lactoferrin. Analysis exhibits higher bioavailability and diminished immune response in comparison with bovine sources.
The early days of Helaina required vital capital to ascertain laboratory amenities and rent specialised scientists. At 26 years previous with out an current community, Laura resorted to cold-emailing traders, with most not responding to her outreach. Nevertheless, the visceral connection folks felt to breast milk and human diet helped her safe preliminary funding from the few traders who did have interaction.
Simply as the corporate was getting established, the 2020 shutdowns hit, creating distinctive challenges for a startup that required laboratory work. Laura needed to navigate constructing an organization with restricted capital whereas making certain her staff may proceed their analysis regardless of work-from-home restrictions. The mission’s common enchantment – breast milk as humanity’s first meals – helped unite the staff and push by means of the early difficulties.
Laura admits to being “naive sufficient to not notice how troublesome it was going to be”, which she considers advantageous for any entrepreneur. Whereas she knew the enterprise could be costly, her background in different proteins had proven her that the expertise existed to copy naturally occurring compounds for improved style and performance.
8:45 – Why Present Lactoferrin Wasn’t Good Sufficient
Mike raises the essential query: with lactoferrin already obtainable from bovine sources, why undertake the large problem of making a human model? Laura explains that present bovine lactoferrin faces vital limitations that make Helaina’s method essential.
Cows aren’t environment friendly producers of lactoferrin – human milk accommodates 10 to 30 occasions extra lactoferrin than cow’s milk.[1] The extraction course of requires roughly 10,000 liters of cow’s milk to supply only one kilogram of lactoferrin, making it an inefficient, costly, and price-volatile ingredient. Moreover, bovine lactoferrin is an allergen, containing residual milk proteins that may set off reactions.
Laura’s speculation, now confirmed by means of medical analysis, was that “human proteins for people are simpler, efficacious, absorbable, and bioavailable than cow proteins”.[2-4] The idea makes intuitive sense – people aren’t cows, so human immunology ought to work higher with human-derived proteins reasonably than bovine immunity programs.
12:00 – What about Colostrum? The First Milk’s Distinctive Properties
To make clear frequent confusion within the complement area, Laura explains the excellence between colostrum and lactoferrin. Colostrum is the thick, yellowish, sticky first milk produced instantly after delivery, wealthy in bioactive proteins together with excessive concentrations of lactoferrin. In cows, colostrum manufacturing lasts just a few days earlier than transitioning to common milk.

Latest analysis reveals lactoferrin’s promising purposes for athletes and bodily energetic people. By supporting wholesome inflammatory responses, sustaining optimum iron standing for muscle progress and restore, and enhancing oxygen supply by means of improved iron absorption, effera™ affords advantages past conventional iron dietary supplements.
The composition variations between human and bovine colostrum are dramatic. Human colostrum accommodates seven to 10 occasions extra lactoferrin than bovine colostrum.[1] The antibody profiles additionally differ considerably – bovine colostrum accommodates primarily IgG antibodies, whereas human colostrum options secretory IgA because the dominant immunoglobulin.
Laura addresses the moral considerations round bovine colostrum extraction, noting that taking colostrum from calves requires offering them with synthetic colostrum formulation, just like toddler method. This apply raises sustainability and animal welfare questions that human-identical alternate options like effera™ may help deal with.
14:45 – Lactoferrin Deep Dive: The Iron-Binding Miracle Molecule
Laura gives a complete clarification of lactoferrin as a glycoprotein – a protein adorned with sugar molecules that’s discovered all through the human physique. Past its presence in breast milk, lactoferrin seems in saliva, tears, sweat, vaginal secretions, and mind tissue, indicating its basic significance to human physiology.[5]
The important thing characteristic that makes lactoferrin “sensible” is its iron-binding capability – it binds iron extra tightly than another molecule within the physique. This mechanism allows lactoferrin to manage iron availability, taking iron away from probably dangerous pathogens whereas making certain correct iron distribution to tissues that want it. This twin motion helps stop each iron deficiency and iron overload.[6]
By way of its iron-binding perform, lactoferrin helps immune system growth, intestine well being, and cognitive perform. It acts as a primary line of protection, sequestering iron from pathogens that require it for progress and survival. The protein additionally helps modulate irritation by suppressing inflammatory cytokines like TNF-alpha and IL-6.[1]
17:45 – The Declining Lactoferrin Phenomenon and Supplementation Advantages
Laura reveals fascinating insights about how lactoferrin ranges change all through life. Whereas infants obtain excessive ranges by means of breastfeeding, endogenous lactoferrin manufacturing declines from ages zero to 3 because the immune system matures. Nevertheless, lactoferrin ranges proceed lowering all through life, particularly throughout sickness, irritation, or neurodegenerative illnesses.
The protein’s widespread presence wherever microbiomes exist – intestine, mind, vaginal, and pores and skin – suggests its essential function in sustaining microbial stability all through the physique. Laura notes that lactoferrin is “estrogen-mediated”, which means manufacturing will increase throughout high-estrogen durations and reduces dramatically throughout perimenopause and menopause, creating vital alternatives for girls’s well being purposes.
Supplementation turns into worthwhile when inside manufacturing is suppressed by irritation, metabolic components, or intense train. The idea parallels different endogenous compounds like collagen and creatine – whereas the physique produces these naturally, further supplementation can present advantages past baseline ranges.
21:00 – effera™: Creating Human-Equivalent Lactoferrin By way of Precision Fermentation
Laura explains the subtle course of behind effera™ manufacturing, which parallels how insulin and different essential human proteins are manufactured right now. The method entails instructing yeast to supply human lactoferrin with the precise amino acid sequence, folding patterns, and structural components present in native human lactoferrin.
The precision fermentation course of yields a extremely pure protein that’s then spray-dried into powder kind with out carriers like maltodextrin. Laura was adamant about avoiding any components throughout processing, requiring in depth optimization to realize correct spray-drying with out compromising the protein’s integrity or including pointless components.
The ensuing effera™ accommodates roughly 98% pure lactoferrin, with the remaining 2% consisting of moisture and minimal residual salts from the drying course of. This purity degree is essential since one goal utility is toddler diet, the place no high quality compromises are acceptable.
23:45 – Medical Proof: Why Human Beats Bovine
Probably the most highly effective proof for effera™’s superiority comes from head-to-head medical research evaluating human and bovine lactoferrin. In a randomized, double-blind managed trial, members taking bovine lactoferrin developed antibodies towards the protein, indicating their immune programs had been making an attempt to clear it as a overseas substance.[2]
In distinction, members taking effera™ confirmed no antibody growth at any dose degree,[2] proving the physique acknowledges it as “self”. This discovering has profound implications – if the immune system is actively clearing bovine lactoferrin, it will possibly’t stay within the physique lengthy sufficient to offer optimum advantages.

Key knowledge exhibiting bovine lactoferrin (white bars) triggered vital antibody manufacturing – roughly 3 times above baseline by day 56. In distinction, each doses of effera™ (grey/black bars) maintained antibody ranges close to baseline, demonstrating the physique acknowledges effera™ as “self” reasonably than overseas.[2]
Further analysis reveals that effera™ digests identically to native human lactoferrin, breaking down into the identical bioactive peptides that present particular well being advantages. Bovine lactoferrin digests in a different way, producing completely different peptide fragments. Laura emphasizes that preclinical work exhibits “a dampening of irritation manyfold bigger” with effera™ in comparison with bovine lactoferrin.
27:00 – The Iron Regulation Mechanism: Extra Than Simply Binding
Mike seeks clarification on lactoferrin’s “intelligence”, questioning how a protein molecule makes choices about iron distribution. Laura explains that whereas lactoferrin isn’t sentient, its excessive binding affinity acts like a magnet for iron. The protein options two lobes that may seize iron with extraordinary power in comparison with different molecules.
This magnetic-like attraction, mixed with the protein’s presence all through physique tissues, permits it to answer native iron wants. The mechanism isn’t good synthetic intelligence, but it surely’s remarkably subtle in realizing the place to go and what to do primarily based on biochemical alerts and tissue necessities.
The method may help each iron-deficient and iron-overloaded people by modulating iron availability reasonably than merely including extra iron to the system. For folks with ample iron shops however poor utilization, lactoferrin facilitates shifting iron from tissues into circulation the place it’s wanted.
29:45 – Girls’s Well being Purposes: Being pregnant and Menopause Alternatives
Laura identifies vital alternatives in girls’s well being, particularly round being pregnant and menopause. Throughout being pregnant, blood quantity will increase 1.5 occasions over 9 months, generally resulting in iron deficiency anemia that docs usually dismiss as regular reasonably than addressing proactively.
Medical knowledge demonstrates lactoferrin’s capacity to enhance blood hemoglobin ranges and different iron parameters with out the gastrointestinal misery related to conventional iron dietary supplements.[7-10] In contrast to ferrous sulfate, which might trigger abdomen upset and has restricted absorption, lactoferrin facilitates higher iron utilization from current shops.
Laura shares her private expertise with iron deficiency throughout each pregnancies, noting how dismissive healthcare suppliers might be about this frequent however addressable situation. The mixture of lactoferrin with conventional iron supplementation exhibits enhanced effectiveness in comparison with iron alone.
33:00 – The Prenatal Vitamin Revolution: An Untapped Market
Mike means that prenatal nutritional vitamins characterize a large untapped alternative for lactoferrin inclusion. Laura enthusiastically agrees, noting that lactoferrin might be formulated immediately into prenatal multivitamins or provided as a separate booster product alongside current prenatal regimens.
The iron-regulating properties make lactoferrin extraordinarily worthwhile throughout being pregnant when iron wants are elevated however conventional dietary supplements are poorly tolerated. In contrast to loading up with iron dietary supplements that might not be well-absorbed, lactoferrin helps the physique make the most of iron extra successfully whereas avoiding digestive misery.
Laura mentions steerage from her hematologist sister-in-law that merely taking extra iron dietary supplements doesn’t essentially enhance absorption – “extra just isn’t extra with that idea”. This perception reinforces lactoferrin’s worth in optimizing iron utilization reasonably than simply growing iron consumption.
37:45 – Athletic Purposes: Past Iron to Efficiency Enhancement
The dialog shifts to athletic purposes, the place lactoferrin affords a number of advantages past iron regulation. Medical research present lactoferrin supplementation can enhance blood hemoglobin ranges in iron-deficient athletes, which is vital for endurance sports activities the place oxygen supply is essential.[11]

effera™ affords an entire resolution for girls’s wellness wants throughout all life levels. From supporting iron regulation and vaginal microbiome stability to selling bone well being and enhancing athletic efficiency, this human-equivalent lactoferrin addresses a number of female-specific well being considerations with one bioidentical ingredient.
Much more fascinating, preclinical analysis demonstrates that lactoferrin mixed with creatine improves lean muscle mass extra successfully than both ingredient alone.[12] This synergistic impact opens thrilling potentialities for sports activities diet formulations concentrating on each bodily and cognitive efficiency.
Laura highlights the cognitive advantages potential, noting that lactoferrin crosses the blood-brain barrier and should assist “mop up iron within the mind” to cut back oxidative stress related to neurodegenerative illnesses.[13] For athletes, this might translate to improved psychological readability and focus throughout competitors.
44:45 – Intestine Well being: The Basis of Lactoferrin Advantages
Laura particulars lactoferrin’s multifaceted function in intestine well being, beginning with preserving tight junction protein integrity that maintains the intestine barrier. By lowering irritation, lactoferrin helps stop “leaky intestine” syndrome the place undesirable substances move by means of the intestinal wall.
The protein creates an atmosphere favoring helpful micro organism progress, together with Bifidobacterium species,[14] which produce short-chain fatty acids essential for intestine well being. Medical research present improved short-chain fatty acid profiles in folks supplementing with lactoferrin as a consequence of enhanced helpful micro organism populations.
Moreover, lactoferrin’s iron-sequestering mechanism removes iron from probably pathogenic micro organism within the intestine, lowering their capacity to proliferate and trigger GI misery. Laura emphasizes that “all the pieces begins and stops within the intestine” – the rationale lactoferrin is so plentiful in breast milk is as a result of the infant’s intestine represents their first line of immune protection.
46:30 – Immune System Modulation: The Anti-Inflammatory Powerhouse
Past intestine well being, lactoferrin serves as a classy immune system modulator,[15,16] suppressing inflammatory cytokines together with TNF-alpha and IL-6. This anti-inflammatory motion contributes to total immune stability reasonably than merely boosting immune exercise.

Detailed breakdown of lactoferrin’s mechanisms throughout physique programs, exhibiting its antimicrobial, immune-modulating, and protecting properties. This complete view explains why effera™’s human-identical construction allows superior perform in comparison with bovine sources throughout these essential organic pathways.[17]
Laura shares the historic instance of colostrum getting used for vacationers’ diarrhea earlier than it turned mainstream – highlighting lactoferrin’s function in supporting immune perform in periods of vulnerability. Journey represents a time when immune programs face new challenges, making lactoferrin’s protecting results fairly helpful.
The protein’s presence wherever microbiomes exist – neural, intestine, vaginal, and pores and skin – reinforces its basic function in sustaining microbial stability and immune homeostasis all through the physique.
These particulars and extra are coated in our flagship article, “effera™: Revolutionary Human-Equal Lactoferrin Goes Past Bovine, Altering the Complement Business“.
49:00 – Purity Requirements: Assembly Toddler Vitamin Necessities
Laura emphasizes that purity stays paramount for effera™, particularly since toddler diet represents a key goal utility. The ingredient achieves roughly 98% purity, with the remaining content material consisting solely of moisture and minimal salts from the spray-drying course of.

In contrast to bovine lactoferrin that requires roughly 10,000 liters of cow’s milk to supply simply 1 kilogram, effera™ makes use of precision fermentation expertise to create a human-identical protein. This sustainable manufacturing course of ensures constant high quality with out the variability or useful resource intensiveness of animal-sourced components.
The manufacturing course of avoids animal merchandise solely, eliminating considerations about residual proteins or contaminants that may set off allergic reactions. All elements are well-characterized and documented in revealed analysis, offering transparency for formulators and customers.
This purity degree exceeds many different protein components and displays Helaina’s dedication to creating merchandise appropriate for essentially the most weak populations, together with infants and people with compromised immune programs.
52:45 – Formulation Versatility: From Gummies to Drinks
effera™ demonstrates outstanding formulation flexibility, working successfully in tablets, powders, gummies, drinks, yogurt, and bars. The warmth stability at 85-90 levels Celsius makes it appropriate for gummy manufacturing, whereas its pH tolerance works effectively in acidic environments like yogurt.
In contrast to colostrum merchandise that require gram-level dosing, lactoferrin is efficient at 100-300 milligram doses, making it sensible for gummy formulations and different supply codecs the place area is proscribed. The ingredient has minimal style impression, showing as a lightweight pink powder that basically disappears when formulated into merchandise.
Laura emphasizes Helaina’s dedication to testing recovered lactoferrin in completed merchandise to make sure the protein maintains integrity all through manufacturing processes. This testing reveals constant stability throughout varied purposes, although extraordinarily excessive warmth publicity for prolonged durations can degrade the protein.
54:00 – Private Software: Mike’s Excessive Ferritin Journey
Mike shares his private expertise with lactoferrin and iron administration. At age 42, his first ferritin check revealed ranges of 772 ng/mL – roughly 10 occasions greater than the advisable most of 70 ng/mL. Principally off the charts and into the stratosphere. Regardless of regular blood iron ranges, his ferritin indicated vital iron overload (he postulates it’s saved in his liver).

This diagram illustrates varied bacterial iron acquisition methods, together with particular receptors for iron-carrying proteins like lactoferrin and transferrin. By binding iron with excessive affinity, lactoferrin creates an “iron hunger” impact for pathogens – a key antimicrobial mechanism preserved in effera™.[6]
Slightly than instantly starting blood donations, Mike experimented with lactoferrin supplementation for six months, reaching a 7% discount to 722 ng/mL. Whereas nonetheless dangerously excessive, this demonstrated lactoferrin’s capacity to affect iron metabolism even in excessive circumstances.
Subsequently, Mike started common blood donations each eight weeks, dropping his ferritin to 485 ng/mL after three donations. The dramatic enchancment in joint well being – particularly shoulder mobility whereas swimming – satisfied him that iron overload had been considerably impacting his high quality of life for years.
This expertise bolstered Mike’s perception in lactoferrin’s medical efficacy whereas highlighting the significance of standard well being monitoring, particularly for males who might not obtain routine ferritin testing till beginning testosterone substitute remedy.
He publicly shares all of his blood work, and can proceed to maintain his spreadsheet updated with adjustments.
1:01:30 – Dosage Suggestions and Security Profile
Medical efficacy research help dosing within the 100-300 milligram vary, with 200 milligrams representing a standard goal dose. The security profile extends a lot greater – Helaina has examined as much as 3.4 grams every day with out adversarial results, reflecting the truth that infants naturally devour a number of grams every day by means of breast milk.
Laura notes that effera™’s superior binding affinity means decrease doses can obtain comparable results to greater doses of bovine lactoferrin. This effectivity advantages formulators by lowering ingredient prices whereas sustaining or bettering efficacy.
Private utilization examples embody Laura’s mom taking 250 milligrams every day, whereas Laura herself mentions the pliability to regulate dosing primarily based on particular person wants and well being standing.
1:05:00 – Future Instructions: The Platform Potential
Laura concludes by revealing that effera™ represents just the start of Helaina’s capabilities. This got here after Mike requested about alpha-lactoglobulin, which Laura had introduced up to start with as the primary protein in human milk (versus beta-lactoglobulin, present in cow’s milk). The corporate has developed a classy platform incorporating machine studying and world-class scientists able to producing varied human bioactive proteins.
Human milk stays the inspiration for future product growth, with give attention to well-characterized, bioactive proteins that may meaningfully impression human well being. Laura emphasizes that any new merchandise would require sturdy medical validation earlier than launch, making certain they supply measurable advantages reasonably than merely replicating compounds with out confirmed efficacy.
The platform method positions Helaina to probably revolutionize a number of classes inside diet and well being by offering human-identical variations of proteins presently sourced from animals or produced synthetically with restricted bioavailability.
Thanks to Laura for becoming a member of us to debate the groundbreaking science behind human-identical lactoferrin and Helaina’s mission to make human bioactive proteins accessible at scale. This dialog gives a captivating glimpse into the way forward for diet, the place precision fermentation expertise allows us to entry the bioactive compounds our our bodies really acknowledge and make the most of.
For formulators excited about effera™ or researchers trying to collaborate on medical research, Laura encourages direct outreach at laura@myhelaina.com. Keep tuned for extra episodes of the PricePlow Podcast that includes the entrepreneurs and scientists reshaping the complement business!
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