NNB Vitamin Showcases Beverage-Secure Components with “Rethink The Drink” (RTD) Power Idea

NNB Vitamin demonstrates how beverage makers can create naturally sweetened purposeful drinks with out compromising style. Their “Rethink The Drink” idea showcases SweetVantage know-how alongside medical doses of GeniusPure Alpha-GPC, SalidroPure, and TyroPure.

In an trade more and more dominated by primary caffeine-laden formulation filled with sugar or synthetic sweeteners, NNB Vitamin is difficult beverage makers to raise their choices with modern, beverage-stable elements that ship each distinctive taste and purposeful advantages. At Pure Merchandise Expo West, NNB unveiled their “Rethink The Drink” (RTD) idea – an indication power drink that showcases their ingredient applied sciences in motion.

This isn’t a client product destined for retailer cabinets, however fairly a proof-of-concept designed for example what’s attainable when formulators leverage NNB’s cutting-edge elements. Following the profitable XPO NRG collaborative challenge, this newest demonstration takes beverage innovation to the subsequent degree.

Introducing SweetVantage for Drinks: A Revolutionary Pure Sweetener System

On the coronary heart of NNB’s beverage innovation is SweetVantage, their proprietary pure sweetener know-how that lastly solves the challenges which have restricted stevia-based merchandise.

NNB Vitamin revolutionizes pure sweeteners with SweetVantage. A 3-year, $2.5M challenge delivers clean-tasting stevia that covers your complete palate. Excellent for drinks and powders.

“That is naturally sweetened – no synthetic colours, flavors, or sweeteners”, famous Dustin Elliott from NNB Vitamin throughout our tasting session. What makes this notably spectacular is that the formulation maintains distinctive style regardless of containing a number of purposeful elements that usually have bitter or difficult taste profiles.

In keeping with NNB’s documentation, SweetVantage represents a $2.5 million, three-year analysis and growth funding to create a sweetening system that targets “the entrance, center, and again of the palate.” The know-how options:

• Decrease astringency in comparison with conventional pure sweeteners
• Warmth stability for beverage manufacturing
• Clear label enchantment (may be listed as “steviol glycosides”)
• Superior taste profile with decreased bitterness and aftertaste

Throughout our tasting, we have been struck by how the demonstration power drink utterly lacked the attribute stevia bitterness many shoppers affiliate with pure sweeteners. This represents a major breakthrough for beverage formulators searching for to create clean-label merchandise with out compromising on style.

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Two Distinctive Taste Ideas

With professional help from Sensapure Flavors, NNB created two distinctive taste profiles that showcase their sweetener know-how’s versatility:

1. Blue Razz Fruit Punch – A particular mixture that includes complementary berry and citrus notes. The group talked about they’re contemplating including a contact of marshmallow to evolve it right into a “gummy shark” profile.
2. Coconut Berry – A coconut-forward tropical mix with refined berry and pineapple undertones, with potential to boost the pineapple notes for extra of a piña colada route.

Each flavors demonstrated distinctive stability and mouthfeel, with not one of the compromises usually related to naturally-sweetened drinks. Sensapure Flavors’ experience clearly performed a vital position in creating these modern taste methods that work harmoniously with NNB’s ingredient applied sciences.

Beverage-Secure Practical Components at Medical Doses

What actually units the “Rethink The Drink” idea aside is its incorporation of a number of purposeful elements at clinically-effective doses – one thing hardly ever seen in naturally sweetened drinks:

• GeniusPure Alpha-GPC: Double Your Focus

  NNB’s demonstration included GeniusPure Alpha-GPC at 250mg, a high-yield, beverage-stable type of alpha-GPC that is available in each 70% and 90% concentrations. Not like customary 50% alpha-GPC, GeniusPure maintains stability in beverage purposes with out clumping or degrading.

  Current medical analysis reveals alpha-GPC can “double your focus” with a 108% enhance in cognitive efficiency metrics after only a single dose.

• SalidroPure: Sustainable Salidroside

  The beverage additionally options SalidroPure at 35mg, NNB’s fermented pure salidroside ingredient. This represents a sustainable different to Rhodiola extracts, particularly vital now that Rhodiola crenulata has been added to the CITES listing of endangered species.

  In keeping with NNB’s supplies, SalidroPure is “99x stronger than Rhodiola” and helps stress administration, cognitive operate, and train efficiency whereas requiring solely a small 20-30mg dose.

• TyroPure: Excessive-Dose Fermented L-Tyrosine

  

  Maybe most spectacular was the inclusion of TyroPure fermented L-tyrosine at a considerable 2-gram dose. In the course of the tasting, Shawn Wells famous that tyrosine works synergistically with paraxanthine and different elements like salidroside for enhanced focus and cognitive advantages.

  This substantial dose of tyrosine demonstrates NNB’s capacity to include historically difficult elements at medical doses whereas sustaining wonderful taste and stability.

• Extra Premium Components

  The demonstration additionally included:

  • enfinity® Paraxanthine from TSI Group (developed by Shawn, Kylin, Dr. Ralf Jaeger, and Dr. Martin Purpura, and in addition manufactured at NNB Vitamin) – A caffeine metabolite delivering clear, centered power with out caffeine’s widespread unwanted side effects
  • MitoPrime (L-ergothioneine) – NNB’s “longevity vitamin” that enhances mitochondrial operate and gives potent antioxidant safety

The RTDTech Platform: Fixing Beverage Formulation Challenges

Paraxanthine is the first metabolite of caffeine, offering most of caffeine’s useful results. Now you may take it instantly with enfinity!

Whereas showcasing these particular elements, NNB’s broader “Rethink The Drink” initiative highlights their RTDTech platform, which addresses three crucial challenges in purposeful beverage growth:

1. Stability – Components engineered particularly for beverage purposes, with confirmed stability in liquids below varied situations together with warmth and pH fluctuations
2. Security – All elements are both self-affirmed GRAS (Usually Acknowledged as Protected) or fermented pure compounds with sustainability tales
3. Water Solubility & Small Dosage – Optimized for beverage formulations with both excessive water solubility or small efficient doses

This platform represents NNB’s systematic strategy to fixing probably the most persistent challenges dealing with beverage innovators.

A Imaginative and prescient of Beverage Innovation, Not a Client Product

It’s vital to notice that this demonstration power drink shouldn’t be slated for client launch. Relatively, it serves as NNB’s showcase of what’s attainable when beverage formulators accomplice with them to create actually modern merchandise.

“Loaded power drinks are past what’s in the marketplace now,” noticed one participant throughout our tasting, highlighting how this idea pushes boundaries in each taste and performance.

As Tom Gourley from TSI Group commented in the course of the tasting, this idea demonstrates how complement manufacturers can create drinks that ship each distinctive style and full medical dosing with out compromise.

Trying Ahead: The Way forward for Practical Drinks

NNB’s “Rethink The Drink” (RTD) initiative represents a direct problem to the beverage trade’s establishment. Relatively than accepting the constraints of conventional formulations, it demonstrates that with the appropriate ingredient applied sciences, manufacturers can create merchandise which are:

Shawn Wells and Dustin Elliott of NNB Vitamin be a part of the PricePlow Podcast for Episode #152 to debate modern elements that seize ongoing tendencies like GLP-1 and MPS. We additionally get into Dustin’s journey to China, NNB’s participation in XPO NRG with MitoPrime, and Shawn’s psychedelic experiences and his post-trip complement stack.

• Naturally sweetened with out style compromises
• Clinically dosed with purposeful elements
• Secure throughout varied storage situations
• Genuinely efficient in delivering on client guarantees

Whereas shoppers gained’t see this particular formulation on retailer cabinets, any beverage firm can recreate comparable ideas by partnering with NNB Vitamin. Manufacturers fascinated with exploring these prospects can contact PricePlow for consulting help in formulation growth.

To study extra about NNB Vitamin’s modern strategy and ingredient applied sciences, take a look at Episode #152 of the PricePlow Podcast that includes Shawn Wells and Dustin Elliott.

For extra details about NNB Vitamin’s modern elements and formulation capabilities, join our PricePlow information alerts:

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