GHOST companions with Warped Tour as official vitality sponsor for the pageant’s thirtieth anniversary. Particular version OG Vitality and Kiwi Strawberry Hydration function unique art work celebrating each manufacturers’ rebellious various tradition.
The ’90s youngsters at GHOST Way of life are completely dropping their minds… and rightfully so! The model has simply introduced their partnership because the official vitality and hydration sponsor of the legendary Vans Warped Tour, which celebrates its thirtieth anniversary this summer time. This collaboration brings collectively two icons that outlined various tradition: GHOST’s rebellious vitality and complement method with Warped Tour’s punk rock legacy.
For these unfamiliar with the cultural phenomenon, Warped Tour launched in 1995 as a touring punk rock music pageant that grew to become the longest-running touring music pageant in U.S. historical past. The tour has been a launching pad for numerous bands and a ceremony of passage for a number of generations of music followers. Its return for the thirtieth anniversary makes this partnership much more significant.
GHOST is celebrating this huge collaboration with particular version packaging for 2 of their core merchandise: GHOST Vitality within the basic “OG” taste and GHOST Hydration Drink within the already-popular “Kiwi Strawberry” taste. These aren’t completely new — they’re beloved current flavors getting the complete Warped Tour therapy with unique festival-themed labels.
GHOST Vitality x Warped Tour “OG”
The OG taste represents GHOST Vitality’s unique style profile that helped launch the model into vitality drink stardom. This collaboration marks an ideal pairing — the unique taste from a model that’s at all times marched to its personal beat, now sporting unique Warped Tour art work that captures the rebellious spirit each manufacturers share.
Every 16oz can delivers GHOST’s signature vitality formulation with 200mg of pure caffeine, zero sugar, and their premium ingredient profile that’s made them a favourite amongst health fans and vitality drink connoisseurs alike. The particular Warped Tour packaging transforms this acquainted favourite right into a collector’s merchandise that celebrates each manufacturers’ dedication to authenticity and various tradition.
GHOST Vitality Drink – Offers and Worth Drop Alerts
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GHOST Hydration x Warped Tour “Kiwi Strawberry”
GHOST Hydration RTD has quickly turn into one of the crucial revered electrolyte dietary supplements in the marketplace, and the Kiwi Strawberry taste showcases precisely why. This refreshing mix combines the tropical sweetness of kiwi with basic strawberry notes, making a hydration expertise that’s each efficient and extremely tasty.
The Warped Tour version maintains GHOST Hydration’s superior electrolyte profile, that includes correct potassium ranges that many rivals skip, pure flavoring, and the addition of Senactiv for enhanced restoration. Whether or not you’re moshing within the pit or crushing a exercise, this collaboration bottle delivers the hydration your physique wants with the flavour your style buds crave.
This was really the flavour first tasted and printed when Dan Lourenço unveiled it in Episode #116 of the PricePlow Podcast.
GHOST Hydration Drink – Offers and Worth Drop Alerts
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The Full Warped Tour Expertise
This partnership extends far past simply drinks. GHOST is launching a full attire line to commemorate the collaboration, together with hoodies, t-shirts, and even a particular version “Shake or Die” shaker bottle that completely captures the punk rock aesthetic. The merchandise drops alongside the drinks, creating an entire way of life expertise for followers of each manufacturers.
The timing couldn’t be extra excellent. GHOST has been constructing momentum with their music pageant partnerships, having beforehand collaborated with Insomniac Occasions for EDC and different main music venues. Their method to those partnerships goes past easy sponsorship — they create genuine experiences that resonate with the tradition and group of every occasion.
The right way to Get Your Arms on the Collaboration
Beginning June 4th at 12PM CT, anybody putting orders on the GHOST app or web site receives a free can of GHOST Vitality x Warped Tour “OG” or bottle of GHOST Hydration x Warped Tour “Kiwi Strawberry” (buyer’s alternative, whereas provides final, US solely). This promotion ran via the preliminary launch interval, giving followers early entry to those unique objects.
The merchandise are additionally accessible straight at Warped Tour occasions all through the summer time, the place GHOST has a outstanding presence as a title sponsor. Competition-goers can discover GHOST merchandise at varied places all through the venues, making it simple to remain energized and hydrated throughout these lengthy days of music.
Why This Partnership Makes Good Sense
GHOST has at all times positioned itself because the insurgent model within the complement trade, difficult conventions with their clear labeling, daring taste collaborations, and genuine advertising and marketing method. Warped Tour represents the identical spirit within the music world: A platform that gave voice to various bands and created a group for followers who didn’t match the mainstream mould.
Each manufacturers have maintained their genuine edge whereas reaching huge success. GHOST’s latest acquisition by Keurig Dr Pepper for $1.65 billion proves that staying true to your roots doesn’t imply limiting your development potential. Equally, Warped Tour’s 30-year legacy demonstrates how genuine various tradition can have lasting affect and affect.
The Flavors You Know and Love
In a monumental flip of occasions, Ghost Way of life has been acquired by Keurig Dr Pepper in a deal price $1.65 Billion {Dollars}! Our solely query is, when’s the Dr Pepper vitality drink collab?!
It’s price emphasizing that these aren’t experimental flavors created particularly for the collaboration. GHOST selected their OG Vitality taste and Kiwi Strawberry Hydration taste as a result of they symbolize the model at its greatest. The OG taste has been the “occasion dealing with taste” of the GHOST Vitality lineup, whereas Kiwi Strawberry has constantly ranked among the many high flavors within the Hydration vary, just too good to place down.
This method exhibits GHOST’s confidence of their current merchandise whereas creating one thing particular for the partnership. Reasonably than dashing to create fully new formulation, they’re placing their greatest foot ahead with confirmed winners which have already earned their place within the hearts (and style buds) of their loyal clients.
Trying Ahead: Extra Music, Extra Collabs
This Warped Tour partnership signifies GHOST’s continued growth into music and way of life partnerships that transcend conventional complement advertising and marketing. Following profitable collaborations with manufacturers like Bitter Patch Youngsters, Swedish Fish, and Teenage Mutant Ninja Turtles, GHOST continues to show that complement manufacturers can create significant cultural connections.
The success of their vitality drink line has opened doorways to those bigger cultural partnerships, permitting GHOST to achieve new audiences whereas staying true to the choice spirit that constructed their model. As CEO Dan Lourenço mentioned in Episode #116: The Meteoric Rise of Ghost Vitality, these genuine collaborations have been essential to GHOST’s spectacular development trajectory. The model’s dedication to real partnerships over easy sponsorships has helped them construct lasting relationships with each companions and customers.
Decide dismisses lawsuit in opposition to GHOST Vitality for candy-themed branding, ruling no affordable client would suppose Bitter Patch Youngsters drinks are for youngsters. Main trade win.
GHOST’s method to taste collaborations has additionally confirmed legally sound, as demonstrated by their latest landmark authorized victory defending candy-flavored grownup drinks from frivolous lawsuits. This win established vital precedents for the whole trade about trademark licensing and client safety legal guidelines. As they proceed to develop below Keurig Dr Pepper’s umbrella, partnerships like Warped Tour present that GHOST isn’t dropping the rebellious edge that made them particular within the first place.
Whether or not you’re a longtime GHOST fan, a Warped Tour veteran, or somebody discovering each manufacturers for the primary time, this collaboration represents all the things nice about genuine model partnerships. It’s not nearly slapping logos collectively — it’s about discovering real connections between communities that share related values and passions.
Get able to skate or die, keep hydrated, and maintain that vitality up all summer time lengthy. The GHOST x Warped Tour collaboration is right here, and it’s all the things we hoped it might be.
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Posts are sponsored partly by the retailers and/or manufacturers listed on this web page.
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