2024 was all palms on deck for me and my crew at our company headquarters in Austin, Texas and it all the time makes me completely happy to share the yr’s highlights that we made occur to higher serve you, our loyal mates and clients! With the ability to share private updates like these is one among my favourite elements of being a small, founder-led enterprise. So right here you go. A number of the most noteworthy issues that occurred at Renée Rouleau in 2024 and a sneak peak into 2025!
We Launched Three New BODY Care Merchandise (As seen on the Right now present!)
I took a little bit of focus off of the face this yr and wished to supply some options for the pores and skin in your physique in addition to a wellness product. These are so enjoyable and you’ve got been loving them!
- Wake Me Up Bathe Spray – This one will completely stage up your bathe expertise. Mist is in your bathe partitions and activate the water and your complete bathe is reworked right into a eucalyptus awakening. Significantly, it’s so good. And we’ve gotten a lot suggestions from the boys in your lives which might be loving it, too. (Code phrase for, he stole mine!)
- Bedside Physique Balm – I wished one thing to depart on my bedside desk and apply to my palms, cuticles, ft (with socks), so I created this yummy balm. It melts into the pores and skin superbly with out leaving a greasy mess. I do know you’ll like it.
- Again & Physique Buffing Towel – I’m completely obsessive about exfoliating the physique for super-smooth pores and skin, conventional physique scrubs that you must scoop out of a jar aren’t all the time sensible to make use of. Say good day to a straightforward technique to slough off dry pores and skin cells throughout your complete physique, together with hard-to-reach areas just like the again. I take advantage of this twice per week and comply with with physique oil and my pores and skin feels completely unimaginable.
We Launched a New Eye Creme (Good day to fresher-looking eyes!)
- Hydrabounce Firming Eye Creme – I packed so much in right here with the 4 fundamental issues the pores and skin across the eyes wants — peptides, humectants, antioxidants, and restorative lipids. I get requested so much, “Renée, do eye lotions actually work?” Sure and right here is why.
In the event you’re in Austin, we additionally launched in-store decide up. While you take a look at on-line, you at the moment are in a position to choose that choice and are available say Hello to our crew!
We Received Two Magnificence Awards!
Relaxation Day Masque received an Attract Better of Magnificence award for “Finest In a single day Masks”. Whereas there are numerous magnificence awards on the market, Attract is the OG and really the equal of successful an Oscar! (Higher Than Balm received final yr!)
Our new Bedside Physique Balm received a Folks magnificence award in order that was very thrilling, too. It’s such a pleasure to share my professional formulation with you. Every one is crafted with love and care, from my palms to your pores and skin, for actual outcomes.
Our 2024 Finest Promoting Merchandise Have been…
On this order.
- Anti Bump Resolution
- Vitamin C&E Therapy
- Pores and skin Restoration Lotion
- Elderberry Soothing Toner
- AHA/BHA Blemish Management Cleanser
- Weightless Safety SPF 30
- Triple Berry Smoothing Peel
- Fast Response Detox Masque
- Hydraboost Rescue Creme
- Moisture Infusion Toner
Our merchandise had been shipped to 37 international locations! And we have now acquired over 300 5-star critiques, we love to listen to your suggestions that our merchandise are fixing your pores and skin considerations.
Creating skincare merchandise is an intuitive artwork fueled by having touched 1000’s of faces and listening to folks’s pores and skin considerations over the previous 35 years. That is…The Renee Manner.
Our Merchandise Are Now Out there For Buy in Spas and Med Spas
The largest information of the yr…for the primary time EVER, our merchandise at the moment are being bought by means of estheticians and skincare professionals throughout the US! I perceive that you just, our loyal clients, wish to expertise our merchandise in actual life. To the touch, to scent, strive one thing new and maybe get a Renée Rouleau facial, is one thing you’ve got been asking for.
I’ve turned down so much of alternatives to have my line bought elsewhere. Huge field retailers have knocked at my door and I received’t even entertain a dialog with them. I’m simply not excited by following the trail of so many manufacturers the place the main target then turns into gross sales and numbers. All for the sake of the almighty greenback. Founders lose their soul once they have traders respiratory down their neck. I see all of it too typically and that’s simply not for me. (I fortunately personal 100% of my firm and I speak about quite a lot of this on the Shiny podcast.) However, the considered having my merchandise out in the actual world (vs simply on-line) could be very thrilling and I couldn’t have chosen the proper folks to characterize my line — estheticians and educated skincare professionals. These are my folks and I’m simply so excited!
We have now 22 PRO companions to this point and that listing is rising all the time. It’s a brand new space of enterprise for us so we’re taking it sluggish for the second. See the place to purchase Renée Rouleau and thanks for supporting our companions!
New Estheticians Added to Our Workforce
Talking of estheticians, again once I owned skincare spas in Dallas (and beforehand in Boston) I used to be round estheticians all the time. After we closed down the Dallas spas 5 years in the past, and I used to be now a 100% product firm, I wasn’t round estheticians anymore and missed it. I get quite a lot of new concepts from them so within the spirit of getting again to my roots, we at the moment are using extra estheticians to serve numerous roles corresponding to new product improvement, buyer care, social media and advertising and marketing and in the end, to serve you higher. We have now lately employed estheticians Amanda and Maddie who you’ll work together if you name or e-mail us. We’re all the time right here to provide that non-public contact.
Me and my esthetician crew. Amanda (left) and Maddie (center).
It simply feels so good to lean into the individuals who have all the time been a part of my success — those that contact faces and really perceive pores and skin on a deeper stage. We communicate the identical language. In case you are an esthetician and want to be notified once we are hiring, apply right here.
We Celebrated 28 Years of Renée Rouleau Pores and skin Care
All the time a ‘pinch me’ second to be in enterprise this lengthy. My aim was to assist others turn out to be extra assured of their pores and skin and am simply really grateful that your help nonetheless permits me to do that! I’ve been at this 35 years now and I simply might by no means consider doing the rest. Thanks, really. Right here’s a enjoyable throwback video.
The ‘FLO-vember’ Problem Custom Continues
As a lot of you already know, my husband Florian of twenty-two years (and COO of our firm) handed away six years in the past from a brief battle with most cancers. Yearly in November (his birthday month) when he was alive, we did ‘The FLO-vember Problem” the place we dedicated to a well being aim and did it day by day for the month. (We often did burpees, ugh!) Me and the crew have continued this custom and it’s all the time a reminder of the significance of fine well being and retains his spirit round. I do know he’s proud.
Estheticians and Dermatologists Unite
One of many issues I like most about being within the magnificence business is the folks I get to satisfy and study from. This business has a number of the brightest, most progressive, inventive folks, and I by no means get uninterested in studying from them.
A giant spotlight in November was not solely getting to talk for the second yr on the Science of Skincare Summit however this yr I performed three roles: I used to be a speaker, the co-chair of the esthetician observe and an exhibitor showcasing our line. What’s tremendous cool about this summit is that it brings estheticians and dermatologists collectively. That is very uncommon. All of us have the identical function, which is to assist enhance lives by enhancing pores and skin however our approaches might be completely different and we haven’t all the time performed properly collectively within the sandbox.
That is now altering and we have now a newfound respect for each other for the way we view and deal with pores and skin and this summit is an instance of that. It was an honor to be on a panel with well-known dermatologists (like Dr. Pimple Popper!) representing my fellow estheticians.
I’ll once more be the co-chair subsequent yr so if you’re a licensed skincare skilled, please be a part of me.
What You Can Count on in 2025…
At Renée Rouleau, we’re not about merchandise. We’re about touching folks. And I hope in some small approach, I’ve touched your life. #TheReneeWay
You’re in one of the best palms.
XO,
Renée
Celeb Esthetician & Skincare Professional
As an esthetician educated in beauty chemistry, Renée Rouleau has spent 30 years researching pores and skin, educating her viewers, and constructing an award-winning line of merchandise. Her hands-on expertise as an esthetician and trusted skincare skilled has created a real-world answer — merchandise which might be formulated for 9 several types of pores and skin so your face will get precisely what it must appear and feel its greatest. Trusted by celebrities, editors, bloggers, and skincare obsessives across the globe, her huge real-world information and fixed analysis are why Marie Claire calls her “essentially the most passionate pores and skin practitioner we all know.”
Discussion about this post