In a particular episode of the PricePlow Podcast that features a tasting panel, we welcome Sebastian Poulsen, Software Scientist at Arla Meals Elements, to discover the way forward for ready-to-drink protein drinks. Alongside returning visitor Preston Losee, Sebastian guides us by an intensive sampling of modern protein drink ideas powered by beta-lactoglobulin (BLG), demonstrating how this highly effective protein fraction is revolutionizing the RTD panorama by superior style, texture, and performance.

Sebastian Poulsen and Preston Losee of Arla Meals Elements be a part of PricePlow for a stay tasting of modern BLG-100 protein drinks in Episode #161, exploring groundbreaking functions from glowing protein drinks to medical vitamin options. The staff samples revolutionary formulations demonstrating BLG’s superior style, readability, and unprecedented protein concentrations.
Constructing upon our earlier discussions about Arla’s protein improvements in Episode #108 and Episode #145, this dialog focuses on the sensible functions of BLG in drinks, from clear protein waters to carbonated drinks and medical vitamin options. Sebastian explains the important function of protein chemistry and pH management in formulation, whereas sharing insights from his in depth expertise in Arla’s software middle.
By means of stay taste-testing, we expertise firsthand how BLG permits unprecedented protein concentrations whereas sustaining distinctive readability and mouthfeel – together with a formidable 21-gram protein shot that delivers over 3 grams of leucine in simply 3 fluid ounces. We additionally provide you with an concept for an power drink that features 10 grams of protein!
The sampling session reveals outstanding versatility throughout numerous functions – from glowing protein sodas to nutrition-packed medical drinks – every demonstrating why BLG represents the subsequent technology of protein innovation. For manufacturers seeking to differentiate within the crowded RTD market, these formulations showcase how Arla Meals Elements continues pushing boundaries in protein beverage growth, providing options that mix glorious style with significant dietary advantages for various client wants.
0:00 – Introducing Sebastian Poulsen & Arla Meals Elements
Sebastian Poulsen, an Software Scientist at Arla Meals Elements, brings two years of expertise in beverage growth and an intriguing background in medicinal chemistry. He explains how his pharmaceutical experience interprets surprisingly effectively to meals science, noting that the meals business has turn into more and more “pharma-like” over the previous decade – a shift that has elevated analysis capabilities and high quality requirements. Sebastian’s function focuses on supporting beverage functions throughout the Americas, working with each ready-to-drink and ready-to-mix formulations.
The dialog begins with a give attention to beta-lactoglobulin (BLG), which Sebastian describes as a singular protein remoted from the whey stream. This specialised ingredient, first launched in 2021-2022, carries distinctive advantages each nutritionally and in software versatility. The staff has introduced a number of pattern drinks showcasing BLG’s capabilities, organising an intensive tasting panel to display its vary of functions.
2:45 – The Chemistry Behind Clear Proteins
Mike frames the historic context, referencing how clear protein drinks like Isopure had been as soon as revolutionary however fell behind as mixable protein powders improved. Sebastian emphasizes that success in clear protein drinks begins with deciding on the suitable uncooked materials – noting that whereas many producers present proteins, Arla Meals Elements stands out by 40 years of give attention to high quality, consistency, and innovation.
A important perception Sebastian shares is that many formulators make the identical basic mistake: not understanding protein chemistry deeply sufficient. Success requires complete data of protein chemistry, formulation rules, and processing strategies. The commonest error he observes is improper pH management – an important issue that may imply the distinction between a cloudy, unstable product and a transparent, secure beverage.
9:00 – Excessive Acid vs. Low Acid Functions
The dialogue turns to the strategic selection between high-acid and low-acid formulations, with Sebastian explaining how this choice typically stems from client sensory expectations. He notes that if customers count on a soda-like expertise, they’re anticipating greater acidity, whereas merchandise meant to imitate flavored water sometimes require impartial pH. This understanding helps information ingredient choice between BLG (presently optimized for high-acid functions) and different protein choices like Iso.Water for impartial pH formulations.
For manufacturers contemplating getting into the house, Sebastian recommends first deciding between a milky or clear look, then figuring out the specified acid profile primarily based on taste objectives. Whereas BLG presently excels in high-acid functions, developments are ongoing to develop its capabilities into impartial pH formulations. This systematic strategy to product growth helps make sure that the ultimate beverage meets each technical necessities and client expectations.
13:15 – The Many Functions of BLG
Mike delves deeper into BLG’s potential, exploring eventualities the place maximal protein focus is desired. Sebastian explains that BLG uniquely permits protein concentrations as much as 23% by mass – a degree unattainable with commonplace whey protein isolates or hydrolysates. This excessive focus functionality makes BLG notably helpful for a number of demographics: aged people who battle with meals quantity, athletes looking for concentrated protein sources, and medical sufferers with restricted consumption capability.
The dialog turns to the sensible implications, with Sebastian revealing that their pattern photographs comprise 21 grams of protein in simply 100ml (roughly 3 ounces). This outstanding protein density showcases BLG’s potential to revolutionize how we take into consideration protein supply, particularly for populations the place conventional protein shake volumes could be prohibitive.
17:00 – Actual-World Testing: The First Style Take a look at
The group begins their tasting session evaluating two important samples – a regular clear acidified whey protein isolate versus BLG-100. Whereas visually comparable, the style distinction proves outstanding. Mike notes a “fruity cereal” aroma within the first pattern, however the BLG model delivers a notably smoother, extra refreshing expertise. Ben emphasizes the dramatic discount in astringency with BLG, resulting in what he describes as a “crisper, extra fulfilling expertise.”
Preston contextualizes these variations, explaining that Pattern #1 represents the present market commonplace for clear proteins, whereas Pattern #2 demonstrates BLG’s superior style profile and mouthfeel. Importantly, each samples comprise an identical protein content material and flavoring programs – the one distinction is the protein supply itself, highlighting BLG’s inherent sensory benefits.
21:45 – Exploring Protein Chemistry and Stability
Sebastian dives into the technical elements of why BLG performs in another way, explaining how pH ranges have an effect on each stability and style notion. The power to function at barely greater pH ranges with BLG contributes to lowered astringency with out compromising readability or stability – one thing not possible with conventional whey protein isolates. This distinctive property opens up new potentialities for taste growth and software versatility.
The dialogue extends to shelf stability and microbiological concerns, with Sebastian noting that whereas the protein itself stays secure as soon as opened, commonplace meals security practices needs to be adopted. The staff additionally explores the potential of bigger format packaging, with Sebastian confirming that correct refrigeration and preservative programs may make bulk packaging viable, doubtlessly opening new market alternatives.
25:00 – Particular Functions: Medical Diet & Hydration
Sebastian introduces their high-energy drink pattern, particularly designed for medical vitamin functions. This formulation combines excessive protein content material with substantial carbohydrates, focusing on sufferers who battle with meals consumption or require concentrated vitamin. Whereas developed primarily for medical functions, the staff discusses how this format may benefit endurance athletes looking for each protein and carbohydrate replenishment.
Ben notes the product’s scrumptious style profile, instantly recognizing its potential for post-workout restoration. Preston provides that whereas mainstream customers may hesitate at greater carbohydrate content material, there’s vital potential in each medical vitamin and endurance sports activities markets. The dialogue highlights how BLG’s versatility permits formulations that may cross between medical vitamin and sports activities efficiency functions.
31:00 – Innovation in Carbonated Protein Drinks?!
The dialog shifts to some of the thrilling functions – a carbonated protein beverage containing 4% protein (roughly 13.5 grams per 12-ounce can). This glowing protein drink represents a major innovation, with Sebastian revealing they’ve efficiently examined formulations containing as much as 10% protein whereas sustaining carbonation. The staff discusses how this format may revolutionize the power drink market by including significant protein content material to a well-known beverage format.
Mike and Ben discover potential market functions, suggesting {that a} carbonated protein power drink may completely fill the hole between conventional power drinks and protein dietary supplements. The group notes how the mouthfeel, whereas initially completely different from commonplace sodas, rapidly turns into acquainted and fulfilling. Sebastian shares that this explicit formulation makes use of sucralose and acesulfame potassium as sweeteners, sustaining a clear style profile.
37:15 – Medical Diet Functions & Fats Integration
The staff examines a singular medical vitamin idea combining BLG with MCT oils (medium-chain triglycerides). Sebastian explains how this formulation demonstrates BLG’s compatibility with fats sources whereas sustaining readability and stability – a major technical achievement. The addition of coconut-derived MCTs permits for a richer mouthfeel with out compromising the product’s readability or stability.
The dialogue delves into the technical elements of incorporating fat into protein drinks, with Sebastian explaining the significance of correct homogenization and stabilization programs. This formulation showcases BLG’s versatility throughout completely different viscosity profiles, from water-like readability to extra indulgent, shake-like experiences. The staff notes how this might open new potentialities for meal substitute and medical vitamin merchandise that mix excessive protein content material with helpful fat.
42:00 – Tools and Processing Capabilities
Sebastian supplies insights into Arla Meals Elements’ software middle capabilities, describing a formidable array of kit that mirrors full-scale manufacturing amenities. The middle options a number of mixer varieties with numerous head sizes, vacuum mixing capabilities, and completely different UHT processing strains that may deal with each plate and tubular warmth remedy. This complete setup permits them to precisely replicate business manufacturing situations whereas testing new formulations.
The dialogue highlights how the appliance middle can assist manufacturers by each stage of growth, from preliminary idea to scale-up. With each direct and oblique UHT capabilities, retort processing for shelf stability, and specialised homogenization gear, the power may help manufacturers optimize their formulations earlier than committing to full-scale manufacturing. Sebastian emphasizes that this in depth infrastructure permits them to troubleshoot potential manufacturing challenges earlier than they come up in business manufacturing.
46:30 – Espresso Functions and pH Challenges
The dialog turns to espresso functions, with Mike inquiring about BLG’s potential use in coffee-based drinks. Sebastian explains that espresso presents distinctive challenges as a result of its naturally low pH, making it higher suited to impartial pH proteins like their ISO.WaterShake ingredient somewhat than BLG in its present type. Nevertheless, he shares thrilling outcomes from their experiments with chilly brew functions utilizing ISO.WaterShake, describing profitable formulations that preserve espresso’s genuine style whereas incorporating vital protein content material.
49:00 – Model Alternatives and Market Potential
The dialogue shifts to exploring potential model partnerships and market alternatives, with Preston asking the PricePlow staff to invest on preferrred model matches for these modern formulations. The group discusses numerous potentialities, notably specializing in the glowing protein beverage’s potential to disrupt the power drink market. Mike suggests corporations like NutraBolt (with their C4 Vitality line) could be well-positioned to leverage this expertise, whereas Ben emphasizes the broad market potential for the clearer, crisper protein formulations.
The staff explores how completely different market segments may strategy these improvements, from mainstream beverage corporations to specialised sports activities vitamin manufacturers. A key perception emerges: with no direct competitors within the glowing protein class, the suitable model with correct distribution channels may doubtlessly dominate this rising market section. The dialogue additionally touches on manufacturing concerns, noting how cold-fill capabilities at amenities like MacroCap Labs make these formulations extra accessible to smaller manufacturers.
53:00 – Accessibility and Manufacturing Concerns
Ben highlights an essential manufacturing benefit: since a few of these formulations may be produced utilizing cold-fill processes, amenities like MacroCap Labs that don’t have hot-fill capabilities can nonetheless manufacture these merchandise. This opens up alternatives for smaller manufacturers to enter the RTD protein market with out requiring specialised aseptic manufacturing amenities. The accessibility of those manufacturing choices may speed up market adoption and innovation within the protein beverage house.
53:29 – Future Innovation Potentialities with Ketones?
Mike raises an intriguing risk about combining BLG with BHB (beta-hydroxybutyrate) ketones, sparking a dialogue about potential ketogenic functions. Sebastian expresses curiosity in exploring this mix, although acknowledging the necessity to think about how protein consumption impacts ketone ranges. The dialog demonstrates Arla Meals Elements’ openness to continued innovation and willingness to discover new useful beverage mixtures.
54:55 – Closing Insights and Market Alternatives
The episode concludes with a dialogue of market alternatives, notably emphasizing the revolutionary nature of the clear, crisp protein drinks. Ben notes that these formulations characterize a major leap ahead within the clear protein RTD class, setting a brand new commonplace for style and texture. Preston reinforces that this progress stems from Arla Meals Elements’ dedication to steady innovation, explaining that success solely drives them to pursue additional enhancements somewhat than turning into complacent.
The staff emphasizes the actual potential of the glowing protein beverage format, with Ben expressing sturdy optimism about its market prospects. In addition they spotlight alternatives within the endurance sports activities marketplace for the carbohydrate-enhanced formulations, noting rising acceptance of carbohydrates in sports activities vitamin merchandise.
Thanks to Preston and Sebastian for becoming a member of us, and due to Sebastian for bottling all of those tasty drinks!
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