Subsequent-Technology RTD Idea Debuts at SupplySide International 2025

Following the super reception of their unique “Rethink The Drink” power idea at Pure Merchandise Expo West and IFT First, NNB Vitamin is elevating their beverage innovation showcase with OnSwitch, their new idea power drink that embodies their “Thoughts. Physique. Resilience.” philosophy.

NNB Vitamin is showcasing one thing large at SupplySide International this October. Their new OnSwitch idea takes the “Thoughts & Physique” strategy with a large 1500mg dose of MitoBurn L-BAIBA plus premium nootropics. This is not simply one other power drink idea.

NNB Vitamin Pushes Past Commonplace Power Drink Components

Set to debut at SupplySide International in Las Vegas this October, OnSwitch represents the subsequent evolution in NNB’s mission to rework purposeful drinks. Whereas the unique idea centered totally on cognitive enhancement, OnSwitch embraces a broader “Thoughts & Physique” positioning that showcases how beverage formulators can deal with each psychological and bodily efficiency in a single, sweetened product.

This is not a retail product destined for retailer cabinets, however fairly a proof-of-concept designed to exhibit what’s attainable when cutting-edge ingredient science meets distinctive beverage formulation. The brand new idea notably options MitoBurn L-BAIBA at a considerable 1,500mg dose — a dosage stage that NNB tells us is quickly to be substantiated by a forthcoming pre-clinical research exhibiting enhancements in endurance and grip energy after simply three weeks at human equal doses of 1,000-1,500mg. This strategic dosing highlights NNB’s dedication to showcasing their train mimetic ingredient in beverage functions with research-backed efficacy ranges.

This text previews what to anticipate from OnSwitch, so that you simply’re prepared to present it a attempt at SupplySide International and product formulators can envision related methods for his or her subsequent beverage. Earlier than diving in, join our NNB Vitamin information alerts:

From Idea to OnSwitch: Evolution of a Imaginative and prescient

The unique “Rethink The Drink” idea proved that purposeful drinks may ship scientific doses of premium substances whereas sustaining distinctive style by pure sweetening expertise. Constructing on that success, OnSwitch refines the formulation with strategic ingredient substitutions that higher align with the expanded “Thoughts & Physique” theme.

“Thoughts & Physique” positioning represents a broader market alternative than pure nootropic positioning, permitting manufacturers to attraction to customers searching for holistic efficiency enhancement fairly than simply cognitive or straight power advantages.

Probably the most important replace made behind the scenes entails a whopping 1,500mg dose of MitoBurn L-BAIBA. This could rework any power drink from a cognitive-focused formulation right into a complete power answer that addresses each psychological readability and bodily efficiency.

1500mg MitoBurn Takes Middle Stage: The Train Mimetic in Liquid Kind

The inclusion of 1,500mg MitoBurn showcases the distinctive potential of L-BAIBA in beverage functions. As detailed in our latest evaluation of MitoBurn within the Bottle: How NNB’s Extremely-Soluble L-BAIBA Will Rework Drinks, this train mimetic demonstrates exceptional solubility at 737g/L, placing it in the identical league as glucose and L-carnitine for beverage stability.

MitoBurn L-BAIBA from NNB Vitamin is remarkably soluble at 737g/L — making it excellent for RTDs and liquid dietary supplements! Whereas most substances battle in drinks, MitoBurn thrives.

This distinctive solubility permits OnSwitch to include a big scientific dose of L-BAIBA with out the precipitation, settling, or texture points that plague many purposeful substances in liquid functions. At 1,500mg per serving, OnSwitch delivers greater than double the everyday MitoBurn dose present in powder dietary supplements, demonstrating the distinctive benefits of liquid supply techniques.

As detailed in our mimetics explainer, MitoBurn capabilities as an “train molecule”, that means it is a metabolite naturally produced by muscle tissue throughout bodily exercise that alerts the physique to ramp up fats oxidation, improve glucose metabolism, and promote metabolic flexibility. Current analysis has additionally revealed MitoBurn’s position in glycogen supercompensation, in addition to upcoming preclinical information for energy and endurance in mice, making it precious for each power manufacturing, restoration, and athletic efficiency.

The Full OnSwitch Components: 5 Premium Components

Past the 1.5g dose of MitoBurn, OnSwitch demonstrates NNB’s RTDTech™ platform by its incorporation of 5 clinically-dosed, beverage-stable substances:

• GeniusPure Alpha-GPC – 350mg

  GeniusPure is NNB’s answer to alpha-GPC’s infamous stability challenges in liquid functions. This 90% alpha-GPC formulation eliminates the clumping and degradation points that make normal alpha-GPC problematic for beverage formulators whereas delivering cognitive enhancement advantages.

  Current scientific analysis demonstrates that 350mg GeniusPure 90% can “double your focus” with a 108% improve in cognitive efficiency metrics after only a single dose. This dose in OnSwitch supplies 315mg of energetic alpha-GPC, aligning with clinically efficient dosing.

  You possibly can learn extra about it in our article titled “GeniusPure Alpha-GPC: Steady Alpha-GPC 70% and 90% from NNB Vitamin“.

• enfinity Paraxanthine – 200mg

  Distributed by TSI Group, enfinity delivers “caffeine’s advantages with out the negative effects” by pure paraxanthine, caffeine’s major energetic metabolite. Not like caffeine, which have to be metabolized into paraxanthine to supply most of its advantages, enfinity supplies fast entry to the compound chargeable for enhanced focus and power with out the jitters, crashes, or sleep disruption related to conventional caffeine. This side-steps the 2 different caffeine metabolites (theobromine and theophylline) which have longer half lives and plague caffeine for a lot of sluggish metabolizers.

  

  NNB Vitamin demonstrates how beverage makers can create naturally sweetened purposeful drinks with out compromising style. Their “Rethink The Drink” idea showcases scientific doses of GeniusPure Alpha-GPC, SalidroPure, and TyroPure.

  You possibly can learn extra about enfinity in our article titled “Paraxanthine: Caffeine’s Main Metabolite for Laser-Focused Power“.

• MitoPrime L-Ergothioneine – 50mg

  MitoPrime contributes the “longevity vitamin” part to OnSwitch’s formulation. L-Ergothioneine capabilities as a potent antioxidant that particularly accumulates in mitochondria, supporting mobile power manufacturing and defending in opposition to oxidative stress. The physique has a singular and particular transporter for it, holding it in reserve for conditions when it is wanted most.

  The 50mg dose supplies clinically related quantities of this “longevity vitamin” whereas sustaining cost-effectiveness for beverage functions. Current analysis on ergothioneine’s position in healthspan continues to strengthen its worth for long-term mobile well being.

  You possibly can learn extra about MitoPrime in our article, “Ergothioneine: The Immunity and Power Protector“.

• SalidroPure Salidroside – 50mg

  SalidroPure brings adaptogenic advantages to the OnSwitch formulation by pure, fermented salidroside. This sustainable various to conventional Rhodiola extracts (developed in response to Rhodiola being positioned on the CITES endangered species listing) supplies stress resilience and cognitive help at simply 50mg.

  The fermentation-derived salidroside affords “99x the focus of Rhodiola” whereas supporting stress administration, psychological readability, and train efficiency. Current analysis has highlighted SalidroPure’s affect on cognitive well being by twin mechanisms concentrating on each stress response and neuroprotection.

Thoughts & Physique Synergy: The Science Behind the Stack

The OnSwitch formulation exemplifies the evolution from single-target dietary supplements and primary power drinks to complete, multi-pathway enhancement. Reasonably than focusing solely on cognitive advantages, the ingredient mixture addresses each psychological and bodily efficiency by complementary mechanisms:

• Cognitive Enhancement Pathway: GeniusPure alpha-GPC and enfinity paraxanthine work synergistically to reinforce focus, reminiscence, and psychological readability with out the crashes related to conventional stimulants.
• Metabolic Optimization Pathway: MitoBurn L-BAIBA capabilities as an train mimetic, selling fats oxidation and metabolic flexibility whereas supporting power manufacturing on the mobile stage.
• Stress Resilience Pathway: SalidroPure supplies adaptogenic help, serving to the physique handle stress whereas sustaining efficiency underneath demanding situations.
• Mobile Safety Pathway: MitoPrime’s antioxidant properties defend mitochondria from oxidative stress, supporting sustained power manufacturing and long-term mobile well being.

This multi-pathway strategy displays the rising understanding that peak efficiency requires addressing the interconnected techniques that govern each psychological and bodily operate.

Blue Razz Punch: Sensapure Flavors Innovation Meets Practical Excellence

The OnSwitch idea debuts in Blue Razz Punch taste, developed by collaboration with Sensapure Flavors, the identical staff behind the profitable XPO NRG power drink showcased at SupplySide West 2024. This partnership ensures that OnSwitch delivers distinctive style alongside its purposeful advantages.

The Blue Razz Punch profile demonstrates Sensapure’s experience in creating distinctive taste techniques that complement NNB’s ingredient applied sciences. The collaboration showcases how correct taste growth can masks the difficult style profiles of purposeful substances whereas creating memorable client experiences.

SupplySide International 2025: Expertise the Way forward for Practical Drinks

OnSwitch will make its debut at SupplySide International in Las Vegas this October, the place business professionals can expertise firsthand the probabilities of next-generation purposeful beverage formulation. The demonstration supplies a singular alternative for model house owners, formulators, and beverage business stakeholders to style the way forward for the class.

Implications for Beverage Innovation

OnSwitch is a blueprint for the subsequent era of purposeful drinks. The idea addresses a number of important business challenges:

• Excessive- and Low-Dose Practical Components: OnSwitch proves that scientific doses of premium substances could be efficiently included into beverage codecs with out sacrificing style or stability.
• Multi-Goal Formulations: The “Thoughts & Physique” strategy exhibits how drinks can deal with a number of client wants concurrently, creating stronger worth propositions and differentiation alternatives.
• Beverage Stability: Every ingredient in OnSwitch has been particularly chosen for beverage compatibility, proving that refined formulations can keep stability throughout numerous storage situations. This comes because of NNB’s RTDTech™ platform, guaranteeing stability, security, and solubility.

Manufacturing Excellence: SIP Manufacturing Delivers When Others Could not

The profitable creation of OnSwitch would not have been attainable with out the dependable manufacturing experience of SIP Manufacturing. When different co-packaging services fell by through the tight timeline main as much as SupplySide International, SIP’s Southern California-based facility stepped as much as ship the completed product on schedule. Their specialised capabilities in aluminum canning, together with certifications together with BRC, Kosher, Non-GMO, and GMP, proved important for bringing this advanced purposeful beverage formulation to life inside the demanding commerce present timeline.

Conclusion: The Subsequent Chapter in Beverage Innovation

OnSwitch represents NNB Vitamin’s imaginative and prescient of purposeful drinks because the supply system of selection for next-generation supplementation. As customers more and more demand comfort with out sacrificing efficacy, merchandise like OnSwitch exhibit that the business can meet these expectations.

Shawn Wells and Dustin Elliott of NNB Vitamin be part of the PricePlow Podcast for Episode #152 to debate modern substances that seize ongoing traits like GLP-1 and MPS. We additionally get into Dustin’s journey to China, NNB’s participation in XPO NRG with MitoPrime, and Shawn’s psychedelic experiences and his post-trip complement stack.

By efficiently combining scientific doses of premium substances with distinctive style and pure sweetening, the idea proves that compromise is not essential when creating really efficient merchandise. Extra than simply an power drink, OnSwitch delivers its “Thoughts & Physique” positioning by scientifically-backed ingredient mixtures that work collectively fairly than competing for efficacy.

For beverage manufacturers seeking to differentiate in an more and more aggressive market, OnSwitch supplies a roadmap for creating merchandise that ship real advantages whereas exceeding client style expectations. Because the purposeful beverage market continues its explosive development, ideas like OnSwitch present the blueprint for merchandise that may succeed based mostly on real innovation fairly than advertising hype.

For business professionals attending SupplySide International 2025, it exhibits a glimpse into the way forward for beverage formulation… one the place science, style, and client satisfaction lastly converge. Whereas OnSwitch itself will not attain retailer cabinets, any beverage firm can work with NNB Vitamin to develop related ideas utilizing their RTDTech™ platform.

To study extra about NNB Vitamin’s modern strategy to beverage substances and formulation applied sciences, take a look at Episode #152 of the PricePlow Podcast that includes Shawn Wells and Dustin Elliott.