The Unique Taste Will get Full-Measurement Remedy

Ghost Power OG taste now obtainable in 16oz cans with premium formulation that includes 200mg pure caffeine, L-Carnitine, Taurine, and Alpha-GPC. The legendary taste that outlined Ghost’s genuine vitality drink expertise.

The second Ghost Power followers have been ready for is lastly right here: OG taste is making its official debut in full-size 16oz cans! After initially launching within the 8.4oz slim can format again in January, Ghost’s “authentic” vitality drink taste is now getting the full-size remedy that followers have been requesting.

It is a main second for Ghost Power, as OG represents the legendary model’s tackle a foundational style profile. What began as Ghost’s tackle the traditional vitality drink taste has turn out to be a fan favourite at events and venues, and now it is obtainable within the format most customers desire.

The restricted 12-pack circumstances launch completely by means of the Ghost App and web site on Wednesday, August thirteenth at 12:00 PM Central Time (US solely), with nationwide retail rollout starting September third, 2025. This follows Ghost’s confirmed technique of rewarding their most loyal clients with early entry earlier than hitting retailer cabinets nationwide.

Earlier than diving into what makes this launch particular, join Ghost Power information and deal alerts, and take a look at present pricing beneath:

The OG Taste Profile

Ghost Power OG represents the model’s signature tackle what an vitality drink ought to style like. Quite than copying the overly candy or synthetic profiles that dominated the market, Ghost crafted OG as their “get together going through taste” — a balanced, refreshing style that captures the essence of vitality drinks with out the cloying aftertaste or cough drugs sensation that plagues many opponents.

The flavour has been described as Ghost’s interpretation of the traditional vitality drink style, however with the model’s attribute consideration to high quality and authenticity. It is neither too fruity nor too tart, making it a really perfect each day driver for many who need constant vitality with out taste fatigue. The profile works exceptionally nicely with Ghost’s premium formulation, permitting the practical elements to shine with out being masked by overwhelming sweetness.

This versatility has made OG a standout in Ghost’s collaborations as nicely. It was the chosen taste for the latest Ghost x Warped Tour partnership, the place it represented Ghost’s genuine strategy to vitality drinks alongside punk rock tradition’s rebellious spirit.

Ghost Power’s Premium Method in Full Drive

The transfer to 16oz cans means OG now delivers Ghost Power’s full premium formulation with full dosing:

• Carnipure L-Carnitine L-Tartrate (1000mg): Premium carnitine type chosen for its liquid stability
• Taurine (1000mg): Medical dose for enhanced focus and endurance assist
• Pure Caffeine (200mg): From espresso beans for easy, sustained vitality
• Alpha-GPC 50% (150mg): Premium choline supply for cognitive assist
• NeuroFactor Espresso Fruit Extract (100mg): Distinctive ingredient for BDNF assist
• AstraGin (25mg): Enhanced absorption and intestine well being assist

This represents precisely double the dosing of the 8.4oz format, offering the total Ghost Power expertise that has made the model so profitable. The 200mg of pure caffeine hits the candy spot for many customers, whereas the supporting elements create a well-rounded vitality and focus expertise.

For a whole breakdown of the science behind these elements, try our complete Ghost Power Drink article.

Accessible Ghost Power Flavors

Here is the present lineup of Ghost Power flavors, now together with OG in each codecs:

Restricted Launch Technique

Ghost’s strategy to the OG 16oz launch follows their confirmed playbook for constructing pleasure and rewarding loyal clients. The restricted 12-pack case drop creates urgency whereas making certain their most devoted followers get first entry by means of the Ghost App. The September third retail rollout will make OG obtainable in particular person cans and commonplace retail packaging at Ghost’s intensive community of retail companions nationwide.

From Small Beginnings to Full-Measurement Success

The journey of OG to full-size cans tells an attention-grabbing story about shopper demand and Ghost’s responsiveness to their neighborhood. When Ghost launched the 8.4oz format in January 2025, OG was one of many three launch flavors alongside Bitter Patch Children Redberry and Blue Raspberry.

The 8.4oz format was designed to seize new market alternatives, particularly in on-premise areas the place smaller cans are most popular. Nonetheless, the overwhelming response from customers was clear: they wished OG in the usual 16oz format that has made Ghost Power so profitable.

This shopper suggestions aligns with what Ghost co-founder Dan Lourenço mentioned in Episode #116 of the PricePlow Podcast in regards to the significance of listening to their neighborhood and adapting to market calls for. Ghost constructed their vitality drink empire on the 16oz format, and followers wished their favourite flavors obtainable in that measurement.

The Larger Image: Ghost’s Continued Dominance

Since launching in 2020, Ghost Power has turn out to be ubiquitous within the beverage house, with stories indicating that over 750 cans are offered each minute within the US alone in 2023 (and that quantity has possible grown considerably for the reason that Keurig Dr Pepper acquisition in 2024).

Join alerts on our Ghost information web page so you do not miss any information!

Ghost’s success comes from their dedication to authenticity, clear labeling, and premium elements. Whereas many vitality drink manufacturers focus purely on caffeine content material or flashy advertising, Ghost constructed their status on delivering real worth by means of research-backed formulations and genuine taste collaborations.

The OG taste embodies this philosophy completely: it isn’t attempting to be the loudest or most excessive taste within the lineup, however slightly probably the most versatile and genuine. This strategy has resonated with customers who need high quality over gimmicks.

Conclusion: The OG Returns The place It Belongs

Dan Lourenço of Ghost Life-style returns to the PricePlow Podcast for his fifth installment in Episode #116, going over the meteoric rise of Ghost Power and what’s coming in 2024

Ghost Power OG arriving in 16oz cans seems like a homecoming. Whereas the 8.4oz format served an vital function in increasing Ghost’s market attain, the full-size format is the place Ghost Power actually shines. The entire formulation, optimum dosing, and higher worth proposition of the 16oz format make it the best technique to expertise what Ghost Power is all about.

This launch additionally demonstrates Ghost’s dedication to listening to their neighborhood. When followers made it clear they wished OG within the format that made Ghost Power well-known, the model responded rapidly. This responsiveness has been essential to Ghost’s success and helps clarify why they proceed to dominate in an more and more crowded vitality drink market.

Make sure you obtain the Ghost Life-style app to safe your 12-pack case on August thirteenth at midday Central Time. With Ghost’s monitor document of promoting out restricted releases rapidly, this one possible will not final lengthy. Whether or not you are discovering OG for the primary time otherwise you’ve been ready for it to hit full-size cans, this launch represents Ghost Power at its genuine finest.